Your next customer may be software with no habits
For years, a quiet share of marketing growth has not come from marketing at all. It has come from inertia. People rebook the hotel chain they already know, renew the subscription they forgot they had
The Marketing Mix Modelling Barrier Did Not Disappear. It Relocated
Open source tools have made building a marketing mix model easy, but knowing when one is wrong still requires real expertise. Here is what changed, what did not, and why Southeast Asia carries the most exposure.
Beyond the Click: Thriving in the Era of Agentic Commerce
For years, marketing was a battle for the human eye. We obsessed over UI/UX, agonized over "omnichannel" touchpoints, and treated the "click" as the ultimate validation of success.
The Rise of Autonomous Agents in Performance Marketing: Analyzing Meta’s US$2B Manus AI Investment
Explore how Meta’s US$2 billion Manus AI is redefining performance marketing through autonomous agents, and how SOMIN provides vendor-neutral oversight to prevent strategic blind spots in AI-driven media buying.
Breaking the Walls: Meta’s Strategic Shift Toward Open AI Connectors
The digital advertising landscape is currently witnessing a massive architectural transformation. We have moved beyond simple generative AI that merely responds to prompts. Today, the industry is embr
Meta Replaced Your Media Buyer With AI: How To Survive The Automation Takeover
Artificial intelligence driven advertising platforms are moving digital marketing away from manual targeting toward creative strategy as the primary engine for performance.
The Agentic Shift: Meta, Manus AI, and the Future of Digital Advertising
Explore how Meta's 2.5 billion dollar acquisition of Manus AI is automating digital advertising, disrupting agency models, and shifting the industry toward autonomous AI agents.
From Opaque to Open: Why Explainable AI is the New B2B Sales Advantage
For a decade, the "Black Box" was the gold standard of B2B pricing. We fed data into complex algorithms and received a "mathematically perfect" price at the other end.
The End of SEO: How to Survive the Rise of the Agentic Web
For two decades, our industry was defined by a single goal: "convince the human to click the blue link."
SOMIN Joins Meta’s LLaMA Incubator to Power AI-Driven Creative Diversification
SOMIN joins Meta’s LLaMA Incubator in Singapore to drive AI-powered marketing innovation with explainable insights and creative diversification.
An Expert Guide to Social Media Advertising: Key Metrics and Strategies for Effective Optimization
Explore the key metrics and optimization strategies for successful social media advertising on platforms like Meta and TikTok. Learn how Click-Through Rates (CTR), landing page performance, and conversion metrics shape campaign success. This guide delves into understanding ad fatigue, improving audience targeting, and effective CRM tracking for accurate attribution. Leverage these insights to master performance marketing and enhance your advertising outcomes through data-driven strategies and advanced tracking techniques.