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AI-Driven Facebook Campaign in Arts

Objective

SoMin worked with Singapore's Largest Arts & Performance community dedicated to folk music from Eastern Europe. The Client was looking to bring more visitors to their annual performance at a lower cost-per-click (CPC) when "boosting" the concert-related Facebook event.

Solution

Based on SoMin's Content Insights Dashboards, the client has received recommendations on the video content changes, caption content modifications, efficient Ad placements, and the Ad type. Additionally, SoMin.ai Influencer Insights has identified 1,500 nano influencers who were invited to attend the concert and share the news about the event to their follower network.

Result

The AI-driven Facebook Ticket Sales campaign has outperformed the results of the previous event "boosting" campaign with 3.7 times lover CPC and 25% higher engagement rates.

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