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AI-Driven Post Boosting Campaign for Yoga Brand

Objective

SoMin worked with a large Yoga and Fitness brand in Southeast Asia with more than 20 large fitness outlets across Asia. The Client wanted to boost membership registrations in a recently refurbished and upgraded fitness studio at a lower cost (in terms of cost per 10-second video view) via Facebook post "boosting".

Solution

SoMin's AI-Powered Audience Insights have identified an AI-Driven Social Audience that matches both video content and caption of the client's "Grand Re-Opening" Facebook post. Based on the successful competitor campaigns on Facebook and Instagram, SoMin's AI-Powered Content Insights have recommended Content Modifications that were applied to the caption of the post prior to post "boosting". 

Result

Within less than 70 hours and for only 20% of the cost, the AI-driven post boosting has reached the same results as within 336 hours before for a similar post "boosting" Facebook campaign. The client has also experienced 4.2 times lower CPC as compared to the previous results.

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