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AI-Driven Reach Campaign in Food

Objective

SoMin worked with one of the World's largest Fastfood Restaurant chains with more than 200 restaurants across Thailand. The Client wanted to reach more people and decrease the costs of the Facebook campaign devoted to Songkran - the Thai New Year's national holiday.

Solution

SoMin's AI-Powered Audience Insights have identified an AI-Driven Social Audiences that matches both image content and caption of the client's "Celebrating Songkran" Facebook post. Based on the successful competitor campaigns on Facebook and Instagram, SoMin's AI-Powered Content Insights have recommended Content Modifications that were applied to the image and caption of the post prior to post "boosting".

Result

The AI-Driven Facebook campaign has reached 40% more customers at less than 25% of the cost per 1,000 people reach.

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