Wavemaker & Citibank were looking to prove that innovation does not have to take a long time and cost an exorbitant amount but instead can be a plug and play business solution that builds growth in the long term and generate results immediately.


SoMin.ai’s proprietary Omni-Sourced User Profiling were able to go beyond the standard social demographic targeting and identified different target groups such as - Indian Movies, Novels, CR7 Underwear, Sunglasses, Bearded Men, and Ornithologist and targeted them through Long-tail Interest Targeting and automated the entire process through SoMin.ai’s Ad Management Automation solution.


Through SoMin.ai’s platform, Wavemaker & Citibank avoided bidding wars on Facebook & Instagram and were able to generate +100% leads with an increase of +53% Conversion Rate at only halve the cost with -43% Cost per Lead. The results were tracked on Google Analytics.

We’d like to set cookies to help us improve our site by collecting and reporting information on how you use it. These cookies collect information that does not directly identify anyone. For more information on how these cookies work please see our Cookies Policy.