Objective

Mothercare were looking to improve their overall digital performance on social media & Google campaigns and measured success through conversions.

Solution

SoMin.ai was able to help Mothercare develop a better understanding of their customers and also discover new audience segments through their proprietary Omni-Sourced User Profiling. They were then targeted using Long-tail Interest Targeting with the entire process automated with SoMin.ai’s Ad Management Automation solution.

Results

Throughout the partnership, SoMin.ai has helped Mothercare increase their digital marketing returns by over 100%. Traditionally, their ad spends for conversion campaigns on Facebook 10% off the CVR. SoMin.ai has managed to reduce it to 3-5% off the CVR today. Additionally, SoMin.ai has also helped their Google AdWords campaign with a marked improvement of over 30%.

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