The Somin.ai startup, which improves its ad targeting using artificial intelligence, has entered the St. Petersburg market. A Singapore-based startup uses big data and artificial intelligence to boost conversions.
In targeted advertising from Citibank, AI increased conversion by 53% and reduced the cost of customer contacts by 43%, Somin.ai founder Alex Farseev told DP. The Lenta network noted a 2.5-fold improvement in the effectiveness of an advertising campaign. Somin.ai is currently working with MTS.
Read the full article here:- https://www.dp.ru/a/2020/11/18/Reklama_s_umom_i_big_datoj