Advertising Smart and Big Date: a Singaporean Startup Entered the St. Petersburg Market

The startup, which improves its ad targeting using artificial intelligence, has entered the St. Petersburg market. A Singapore-based startup uses big data and artificial intelligence to boost conversions.

In targeted advertising from Citibank, AI increased conversion by 53% and reduced the cost of customer contacts by 43%, founder Alex Farseev told DP. The Lenta network noted a 2.5-fold improvement in the effectiveness of an advertising campaign. is currently working with MTS.


Read the full article here:-

We’d like to set cookies to help us improve our site by collecting and reporting information on how you use it. These cookies collect information that does not directly identify anyone. For more information on how these cookies work please see our Cookies Policy.