Advertising Smart and Big Date: a Singaporean Startup Entered an Emerging Market

The startup, which improves its ad targeting using artificial intelligence, has entered an emerging market. A Singapore-based startup uses big data and artificial intelligence to boost conversions.

In targeted advertising from Citibank, AI increased conversion by 53% and reduced the cost of customer contacts by 43%, founder Alex Farseev told DP. The Lenta network noted a 2.5-fold improvement in the effectiveness of an advertising campaign. is currently working with MTS.

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