Human personality traits are the key drivers behind our decision-making, influencing our life path on a daily basis. Inference of personality traits, such as Myers-Briggs Personality Type, as well as an understanding of dependencies between personality traits and users' behavior on various social media platforms is of crucial importance to modern research and industry applications. The emergence of diverse and cross-purpose social media avenues makes it possible to perform user personality profiling automatically and efficiently based on data represented across multiple data modalities. However, the research efforts on personality profiling from multi-source multi-modal social media data are relatively sparse, and the level of impact of different social network data on machine learning performance has yet to be comprehensively evaluated.
In this technical demonstration, we showcase the World's first personality-driven marketing content generation platform, called SoMin. ai. The platform combines deep multi-view personality profiling framework and style generative adversarial networks facilitating the automatic creation of content that appeals to different human personality types. The platform can be used for enhancement of the social networking user experience as well as for content marketing routines. Guided by the MBTI personality type, automatically derived from a user social network content, SoMin. ai generates new social media content based on the preferences of other users with a similar personality type aiming at enhancing the user experience on social networking venues as well diversifying the efforts of marketers when crafting new content for digital marketing campaigns.
As a professor of machine learning, I often get asked how I think artificial intelligence (AI) will change the world we’re living in. To answer this question, I usually find it easier to speak about one of the faster-moving fields of AI—digital advertising, in which AI has been around for quite some time but has always sat on the side of big tech. Now, as technology is becoming more available, you can see how it can potentially change the way we do things.
When setting out on a journey, it’s always wise to have a reliable roadmap. The same holds true when it comes to embarking on new tech projects and initiatives. And just as there’s considerable flexibility in terms of routes and guides when planning a trip, tech leaders and project managers have several choices when it comes to tools and techniques for plotting and refining a project roadmap.
With so many options available, a young tech leader or first-time project manager can benefit from the advice and experience of seasoned industry leaders. Below, 15 members of Forbes Technology Council share some roadmapping tools and techniques they’ve found effective and why they work so well.
While there’s more focus than ever on providing a good user interface/user experience in new tech tools, that doesn’t just mean adding lots of “wow” functionality. To ensure the best UX, it’s important for hardware and software developers to also pay attention to ergonomic design. A focus on ergonomics ensures that the tool is adapted to foster comfort and convenience for the human user—that is, the human should inform how the tool works, not the other way around.
While the concept is simple enough, implementing it can be challenging, as designers must take account of factors ranging from device sizes to color palettes. Here, 16 members of Forbes Technology Council share tips to help developers ensure they’ve incorporated good ergonomic design principles in their products.