A. Farseev, I. Samborskii, and T.-S. Chua. bBridge: A Big Data Platform for Social Multimedia Analytics. ACM Multimedia Conference 2016, Oct. 15 - 19, 2016.
17 January 2019
In this technical demonstration, we propose a cloud-based Big Data Platform for Social Multimedia Analytics called bBridge that automatically detects and profiles meaningful user communities in a specified geographical region, followed by rich analytics on communities’ multimedia streams. The system executes a community detection approach that considers the ability of social networks to complement each other during the process of latent representation learning, while the community profiling is implemented based on the state-of-the-art multi-modal latent topic modeling and personal user profiling techniques. The stream analytics is performed via cloud-based stream analytics engine, while the multi-source data crawler deployed as a distributed cloud jobs. Overall, the bBridge platform integrates all the above techniques to serve both business and personal objectives.
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Investible - Investment Notes: SoMin.ai
17 August 2022
A look inside Investible's backing of SoMin.ai, a startup revolutionising the digital marketing industry.
Earlier this year, Investible backed Singapore-based SoMin.ai, a deep-tech marketing technology that leverages machine learning to give marketers a better return on their advertising spend investment. The business is led by co-founders Aleksandr Farseev (CEO) and Kirill Lepikhin (CTO), a technical and incredibly savvy duo intimately familiar with the sector they have begun to disrupt.
Traditional marketing approaches are not cost-efficient. It can be difficult for marketers to correlate the money spent on a marketing campaign with revenue from sales (i.e. return on marketing spend). Currently, one way to measure and test advertising campaigns is iterative A/B testing through focus groups. With the introduction of machine learning and natural language processing, there are now ways to derive insights that reflect the wider market and not just select sample sizes. Big data algorithms now have the capability to scrape data from user-generated content (e.g. what consumers have liked on Instagram) and use it to create an intimate understanding of consumer behaviour.
19 Top Singapore Content Marketing Companies and Startups
21 February 2022
SoMin.ai was selected as one of the 19 top Singapore Content Marketing Companies and Startups by Best Startup.
The article showcased their top picks for the best Singapore based Content Marketing companies. The startups and companies that were shortlisted were based on them taking a variety of approaches to innovate the Content Marketing industry.
4 Easy Steps to Get Started with AI for Digital Advertising
27 July 2021
Digital advertising is when we pay to place messages in front of consumers across digital channels such as search, social media, and websites.
Like traditional advertising, digital advertising is pay to play:
You spend money to have your ad creative placed in front of consumers.
Unlike traditional advertising, however, digital advertising is a game played at light speed:
Ad space is bought and sold in real-time in auctions regulated by sophisticated machine learning algorithms.
Advertisers have the power to target granular audience segments using rich data from ad platforms on demographics and behaviors.
Platforms like Google and Facebook continually place, adjust, boost, and penalize ads based on ad quality and engagement.
Digital advertising gives brands an unprecedented ability to target, reach, and convert prospects at scale.
But there's a big problem...