Two-Faced Humans on Twitter and Facebook: Harvesting Social Multimedia for Human Personality Profiling

Authors: Qi Yang, Aleksandr Farseev, Andrey Filchenkov

Human personality traits are the key drivers behind our decision-making, influencing our life path on a daily basis. Inference of personality traits, such as Myers-Briggs Personality Type, as well as an understanding of dependencies between personality traits and users' behavior on various social media platforms is of crucial importance to modern research and industry applications. The emergence of diverse and cross-purpose social media avenues makes it possible to perform user personality profiling automatically and efficiently based on data represented across multiple data modalities. However, the research efforts on personality profiling from multi-source multi-modal social media data are relatively sparse, and the level of impact of different social network data on machine learning performance has yet to be comprehensively evaluated.

Written for: Proceedings of the 2021 Workshop on Intelligent Cross-Data Analysis and Retrieval. August 2021

Publication Date: 2021/8/21