Central Asian Real Estate: Converting with Longtail Interest Targeting

01 September 2023

SoMin.ai successfully partnered with Wunder Digital Innovation Hub to help a major real estate company in Kazakhstan improve its sales. By utilizing SoMin.ai's AI-driven tools, the agency automated campaigns, gathered extensive audience data, and received valuable insights, leading to a 78% reduction in Cost per Lead, a 99% increase in leads, and a 35% increase in Conversion Rate for their client during the summer of 2023.

During summer 2023 SoMin.ai successfully cooperated with Wunder Digital Innovation Hub, theleading digital marketing agency in Central Asia, helping one of largest real estate companyfrom Kazakhstan, who was trying to increase own sale rates. Using the SoMin.ai platform tools the agency managed to find and expand new customer audiences while spending less on the digital advertising costs and increase the lead generation twice.

Although Wunder Digital agency had some success in generating leads for its real estate client, many tasks were operated manually which was inefficient and time-consuming. The agencyreached SoMin.ai and decided to use the AI SaaS platform to automate campaigns targeting routine and discover high-value customers. We used our proprietary Omni-Sourced User Profiling algorithm, audience and influencer discovery, creative scoring and competitive monitoring. These AI driven tools gathered anonymized audience data from various marketing sources. The data contained information about historical campaigns results, followers in both Facebook and Instagram, search queries and results. The platform collectively analysed more than 100 000 social accounts across Meta, which were associated with the client’s brand and industry competitors.

Supplementary Wunder Digital agency obtained comprehensive information and suggestions about the potential audience for the agency’s client with AI-generated customer portraits. This valuable information allowed the agency to adjust marketing strategy for the client to take better decisions about future digital campaigns and content creation.

As a result, the Cost per Lead reduced by 78%, number of leads increased by 99% and Conversion Rate increased by 35%.

"It was our first experience using AI for automated targeting. The SoMin.ai platform deliveredgood results literally within the first few days. It really improved the agency’s digital advertisingperformance for this particular client. We are planning to use this platform for other clients and industries. Thanks to our partner, Wunder Digital managed to improve overall digital marketing and create more effective advertising campaigns."

- Dmitriy Grigoriev, CBDO Wunder Digital.

ABOUT THE AUTHOR

Prof. Aleks Farseev PhD

Aleks Farseev is a machine learning wizard who can teach a computer to sing "Bohemian Rhapsody" in binary code. He loves conjuring up new creations and is on a quest to figure out how machine learning can make the world a better place. When not tinkering with technology, Aleks can be found serenading his friends with his accordion skills, which he claims are only slightly less impressive than his machine learning prowess.

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