What to Expect From Facebook's Response to iOS 14
18 January 2021
When Apple rolled out iOS 14, it came with the possible implementation of new privacy features. A simplified explanation of how it works - if you’re an iOS user, when an app is aiming to use your data you will be prompted a choice wether to allow it or not.
Now, the other big tech companies are not happy about this. Their grief stems from the fact that many of the technologies of today rely on the data sources that Apple users may deny. Facebook specifically, has been very vocal on how they oppose this change - claiming it damages small businesses.
While Facebook being the champion of small businesses is debatable, they are not wrong when they say that it changes things. Facebook, being a company that monetizes Apple’s customers, needs to adapt and change how they do things. This in turn, will affect many businesses as they rely on Facebook advertisements to drive their bottom lines.
With these coming changes, what's important for advertisers is to know and understand what to expect in the next coming months.
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