Objective

A leading telco company wanted to run a series of pilot tests to test if A.I. led campaigns were able to improve their overall digital marketing campaigns.

Solution

SoMin.ai’s proprietary Omni-Sourced User Profiling were able to help the telco company identify new audience segments and target them using Long-tail Interest Targeting. The campaign was also automated through SoMin’s Ad Management Automation solution.

Results

In comparison to traditional data, the campaign ran by SoMin.ai outperformed key metrics by 24% - 747%