Why VCs should not invest in LLM-based startups?

03 July 2023

Hello innovators! I'm Aleks Farseev, the CEO of SoMin.ai, a cutting-edge AI Marketing Suite. As a seasoned entrepreneur and academic, I'm often approached by both venture capitalists (VCs) and budding startups, all intrigued by the potential of large language models (LLMs) like ChatGPT in startup development.

LLMs have totally shaken up how we engage with technology, ushering in new levels of sophistication in natural language processing and understanding. This revolution has seen businesses across multiple sectors — from customer service and content creation to data interpretation and decision-making — integrate this tech into their operations. The result? A startup boom with the power of LLMs at its core.

Hello innovators! I'm Aleks Farseev, the CEO of SoMin.ai, a cutting-edge AI Marketing Suite. As a seasoned entrepreneur and academic, I'm often approached by both venture capitalists (VCs) and budding startups, all intrigued by the potential of large language models (LLMs) like ChatGPT in startup development.

LLMs have totally shaken up how we engage with technology, ushering in new levels of sophistication in natural language processing and understanding. This revolution has seen businesses across multiple sectors — from customer service and content creation to data interpretation and decision-making — integrate this tech into their operations. The result? A startup boom with the power of LLMs at its core.

Remember OpenAI's ground-breaking ChatGPT launch? The buzz it generated among VCs worldwide was off the charts! And Sequoia led the charge, injecting a whopping $10 million into an exciting startup, "ChatGPT Tips," just 61 days post-launch. This is only one example among thousands of startups who have benefited from billions of dollars in investment. According to PitchBook, we can expect the global generative AI market to reach $42.6 billion in 2023!

However, let's not overlook the inherent vulnerabilities of using nonproprietary tech in startups. Unlike tech juggernauts like Google, most startups don't possess the resources or infrastructure to fully optimize or exploit the capabilities of LLMs. This reliance on third-party tech can leave them susceptible to being cloned by rival startups or overshadowed by larger corporations eager to capitalize on emerging markets.

So, how can startups shield themselves from tech replication? By fostering an environment of innovation and intellectual property (IP) protection. Startups need teams that not only understand the tech but also have domain expertise and the creative problem-solving skills to augment their services. Pairing this with a well-thought-out strategy for acquiring and protecting IP rights can help startups secure their market position and ward off potential copycats.

And never forget, in the world of venture capital, data is king. Unique data ownership is a surefire way to ensure technological defensiveness. Possessing proprietary datasets can effectively deter competition, preventing rivals from just copying ideas with superior funding or tech teams.

Unique data also provides startups with invaluable insights, allowing them to identify hidden patterns, understand customer behaviors, and stay ahead of market trends. Using proprietary data to power their businesses, startups can cement their competitive edge and drive innovation in an intensely competitive landscape.

Take, for example, our competitor analysis suite, "SoMonitor," and its LLM-powered analytics assistant, "SoDa." We prioritized technology defensiveness during its development. At its core, we integrated an extensive, anonymized dataset spanning five years' worth of advertising campaigns run on the Meta AI platform. Utilizing our proprietary AI tech, this data helps predict click-through and conversion rates of ad banners, provides heatmaps that highlight key visual components driving customer engagement and product purchases, and even generates actionable recommendations for our clients. This approach, merging LLMs and in-house AI, led to a unique application in the MarTech industry, which otherwise would have been impossible without the existence of LLMs.

For those considering investing in the thriving LLM domain, there's one timeless piece of advice to heed: when pitching your startup, always back up your claims with innovative proprietary tech, valuable IP, and a skilled team dedicated to success—especially in the early stages.

Going beyond the surface is key. If your team showcases promising expertise and a vision that goes beyond a mere API call, VCs will undoubtedly be keen to dive deeper into what your company has to offer.

Read More on Forbes

ABOUT THE AUTHOR

Prof. Aleks Farseev PhD

Aleks Farseev is a machine learning wizard who can teach a computer to sing "Bohemian Rhapsody" in binary code. He loves conjuring up new creations and is on a quest to figure out how machine learning can make the world a better place. When not tinkering with technology, Aleks can be found serenading his friends with his accordion skills, which he claims are only slightly less impressive than his machine learning prowess.

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