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The past decade has testified a rapid growth of the Internet. One can observe the drastic expansion of social networking services, where millions of users publish and consume information regularly. Built upon such growth, the social media marketing industry has correspondingly developed its capabilities of helping marketers in content personalization and deliverance. However, the growing amount of irrelevant content, such as unrelated advertisement and spam, made social media users more and more reluctant towards perceiving sponsored search results and online advertisement, such as "Google AdWords'' and "Facebook Sponsored Ads''...