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Puma Introduces Virtual Influencer Maya to Promote Brand in South East Asia

Webcelebs has mentioned SoMin.ai tech in their article: "Puma Introduces Virtual Influencer Maya to Promote Brand in South East Asia"

Puma is tapping into the rising trend of computer-generated virtual influencers representing brands on Instagram.

With the rise of social media, brands have tapped into the tremendous marketing opportunities offered by platforms like Facebook, Instagram, and YouTube. Needless to say, influencers are today’s most sought-after advertisers, especially for those seeking to “humanize” their brand.  And while there are many examples of such approaches leading to great success, there is a new trend which is increasing in prominence around the world — the use of virtual influencers.

Read the original article here: https://www.webcelebs.com/news/puma-introduces-virtual-influencer-maya-to-promote-brand-in-south-east-asia/

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