P&G

(Haircare, Philippines)

The SOMONITOR report on P&G Philippines examines cross-channel communications strategies, particularly the utilization of Google and Meta platforms to engage diverse consumer personas. The analysis highlights how P&G successfully targets various segments such as the "Healthy Hygiene Enthusiast" and "Natural Wellness Advocate" through specialized content that addresses specific consumer needs and challenges, like skincare concerns and culinary inspirations. This strategic focus aims to enhance search engine marketing (SEM) efficiency and social media engagement, underlining the significance of aligning digital marketing efforts with consumer interests to boost interaction.

Government

(Electricity Market, Singapore)

The SOMONITOR report on the electricity market in Singapore provides insights into the engagement strategies of major energy companies like City Energy, Geneco, and SP Group. It focuses on their use of social media to engage audiences, revealing varied success across different platforms and strategies. The report highlights that while high engagement does not always correlate with better brand recognition or profitability, it plays a crucial role in building a dedicated community. It also delves into the use of referral codes to boost engagement, customer service effectiveness in managing online interactions, and the overall reach of sustainability initiatives.

GOJEK

(Transportation, B2B, Singapore)

The SOMONITOR report on Gojek's B2B strategy in Singapore provides a comprehensive analysis of how the company leverages digital advertising to target specific business-oriented personas, such as "Efficiency Enthusiasts" and "Safety Guardians". The report details Gojek's focused approach on streamlining operations and enhancing business transport and expense management solutions to cater to the needs of various corporate clients. It also highlights the significant reliance on paid media as a key strategy to reach these targeted audiences, demonstrating Gojek's commitment to utilizing data-driven insights for optimizing marketing strategies.

Constructor Group

(Education, USA)

The SOMONITOR report on the Constructor Group delves into the innovative educational content surrounding the topic of quantum non-locality, presented by Prof. Nicolas Gisin. It highlights how the Constructor Group strategically uses educational publications to engage audiences interested in science, particularly physics students and technology enthusiasts. The content focuses on increasing awareness and understanding of quantum physics and cryptography, making complex topics accessible and intriguing. This approach not only educates but also inspires curiosity and excitement, positioning the Constructor Group as a leader in science education .

BEME

(Food Supplements, USA)

The case study provided in the SOMONITOR report on BeMe Group discusses the strategic marketing and communication of MaryRuth's Nighttime Liquid Multimineral, aimed at improving sleep quality and reducing stress. The study reveals how the product addresses the significant wellness needs of health-conscious individuals, focusing on natural, stress-reducing ingredients that promote a healthier lifestyle. The content strategy is directed towards audiences looking for restful sleep and personal growth through natural remedies. The report highlights the use of educational content, testimonials, and storytelling to engage consumers, leveraging themes of health and wellness.

Miraflora

(CBD, USA)

The case study provided in the SOMONITOR report on Miraflora focuses on strategic positioning and communication within the CBD market. The report highlights how Miraflora differentiates itself through targeted content directed at health-conscious individuals and wellness enthusiasts. It details the brand's use of the "Carefree Relaxation with +Balance Peach Ginger Sparkling Beverage" to address common consumer issues like stress and lack of relaxation, promoting health and wellness through organic and natural ingredients. The analysis includes a deep dive into the audience, interests, aspirations, and human needs, showing Miraflora’s unique approach in the competitive landscape.

Government

(Anti Scam, Singapore)

The SOMONITOR report on anti-scam efforts explores the prevalence and communication strategies against scams across various industries such as financial services, e-commerce, and government sectors. This study reveals that while government and anti-scam institutions prominently address scams, other industries show varied levels of engagement, with some like logistics and retail being significantly less vocal. The analysis suggests that certain industries may perceive discussing scams as a potential crisis rather than a preventive measure. The report highlights the importance of strategic communication in preventing scams and protecting consumers, emphasizing that education and clear messaging are crucial for enhancing security and trust among consumers.

Political

(Election Campaign, Malaysia)

The SOMONITOR report on political conversations in Sabah focuses on the themes of economic development, empowerment, and transparency in infrastructure projects. It highlights the efforts toward empowering rural communities, enhancing social welfare, and promoting integrity in governmental initiatives. Key areas of development include collaboration with international bodies to boost the economy through tourism and natural resource management. The study emphasizes the significance of these developments in addressing socio-economic disparities and enhancing the overall quality of life for the people of Sabah. Additionally, there is a strong push for preserving cultural heritage and improving education and technological resources to ensure sustainable growth.