Travel · Middle East
Wego
Inside a SOMIN region study: 16,235 pieces of paid and organic media across 6 GCC markets and 8 travel brands showing Wego led share of voice in every market.
Case studies
What SOMIN finds in real categories.
45 case studies from brands, agencies and creators across Asia-Pacific, the Middle East, Europe and the Americas: competitor reads, whitespace maps, content calendars and the time and cost savings agencies measured. Every full PDF is free: fill in a short form and the download starts straight away.
26brand studies
12agency stories
7creator strategies
12xfaster planning · SAMY75%lower pitch cost · KPI Media9h → 1hmonthly reporting · Click2View Asia80%less research time · Mothercare Singapore × GWI
For brands
26 case studies
Mother & Baby · Singapore
Mothercare Singapore — New Mothers
How SOMIN read 4,049 posts and ads from 11 competing Singapore baby & maternity brands to map how paid ads and organic content talk to new mothers differently.
Haircare · Philippines
P&G Philippines
SOMIN mapped 704 search text ads and 4,049 Meta posts and ads across P&G, Unilever, and Celeteque in the Philippines, revealing a real cross-channel gap.
Transportation, B2B · Singapore
Gojek
SOMIN read 8,363 pieces of content across 6 Singapore mobility brands to map Gojek’s B2B category buyer personas, whitespace, and an AI-generated story.
Education · USA
Constructor Group
How SOMIN clustered 8,971 posts and ads from Constructor Group and 9 rival math-EdTech brands into 10 themes to find math anxiety as the real whitespace.
CBD · USA
Miraflora
See how SOMIN benchmarked Miraflora against 7 CBD rivals, read 2,745 pieces of content, and built a plan to find real outlier posts, not vanity metrics.
Finance · Singapore
Maybank
SOMIN mapped 4,222 posts and ads across Maybank, CIMB, Citibank, HSBC and UOB into 27 real moments and 10 psychological angles from one Singapore tension.
eCommerce · USA
Miraflora Wagyu × GWI
See how SOMIN used GWI consumer analytics to uncover the personas and behaviors behind Miraflora's premium beef positioning and turned that into sharper, higher ROI.
Food Delivery · Hong Kong
Keeta HK
Inside a SOMIN creative ideation sample: 145 benchmarked ads and 72 bilingual ad lines rewritten around real Hong Kong food-delivery audience data for Keeta HK.
Mother & Baby Products · Singapore
Mothercare Singapore × GWI
How Mothercare Singapore used SOMIN and GWI behavioural data to cut research time 80%, triple audience segmentation accuracy, and save 74% on execution costs.
Beverage · Global Markets
Coca-Cola
How SOMIN mapped Foodie-creator whitespace across India, the UK, Mexico and South Africa into a four-market Coca-Cola content strategy, one persona per market.
Automotive · UK / Japan / US
Land Rover Defender
Inside a SOMIN cross-market briefing: 766 posts across UK, Japan and US, three independent personas, and three market-specific pillars for Land Rover Defender.
Dance Academy · Singapore
Ballroom Dance Academy
Inside a SOMIN market briefing: 24 months of category data show Ballroom Dance Academy outpublished 10x by Singapore rivals, absent from a paid beginner funnel.
Arts Education · Singapore
VIVA School of Music & Ballet
How SOMIN read two years of Singapore ballet-school content to find Viva’s uncontested music moat and a fast-rising ‘strength’ territory still open to claim.
K-Pop Training Academy · Singapore
SM Universe
See how SOMIN read 24 months of Singapore K-pop and vocal-academy content, found singing’s craft unclaimed, and built SM Universe a 39-post content calendar.
Life Insurance Broker · UK
Reassured
SOMIN read Reassured’s 100% paid strategy against five UK life-insurance rivals at 75% organic: a 60-day, honest whitespace map across 157 items.
Beverages · India
Pepsi India
Inside a SOMIN brand briefing: 12 months of India cola-category data, 3 whitespace-backed pillars, and a 39-post calendar built for Pepsi in days, not weeks.
Fuel & Automotive Retail · Malaysia
Caltex Malaysia
SOMIN read 12 months of Caltex, Shell, BHPetrol and Petron content and found engine-care whitespace no fuel brand has claimed, plus a 3-pillar challenger pitch.
Private Healthcare · Singapore
Thomson Medical
SOMIN mapped Thomson Medical's content against 6 competitors, found a key content whitespace, and built a 27-week calendar with scored creatives.
Digital Banking · Philippines
Tonik Bank
Tonik Bank Google Ads audit: SOMIN data reveals a 5-month ad blackout, untapped whitespace, and 8 high-clickability creative concepts for PH digital banking.
Ride-Hailing · Philippines
inDrive Philippines
inDrive Philippines Google Paid Media case study: SOMIN turned 24 months of Google Ads data into 3 whitespace pillars and 108 GDN creative banners.
Electricity Market · Singapore
HEA Energy
How SOMIN benchmarked HEA Energy against 10 tracked names, including Singapore’s own regulator: referral codes, service and community over follower counts.
Food Supplements · USA
BeMe
How SOMIN analyzed 3,222 ads and posts from BeMe and five rival supplement brands to map audience overlap, dominant content themes, and untapped creative angles.
Anti Scam · Singapore
Anti-Scam Communications
See how SOMIN mapped a year of anti-scam communications across 34 Singapore brands and 9 industries, and modeled the vulnerable moments scammers exploit.
Keto Diet App · USA
Fjor
Inside a SOMIN creative ideation case study for Fjor: 3,676 benchmarked ads across 9 rivals, plus 18 GWI-refined ad lines built from real US keto-audience data.
General Contractor · USA
A+ Construction
See how SOMIN turned 4 validated personas and a year of ADU-builder ad data into 18 tested ad copy variations for A+ Construction ADU Builders in Sacramento.
For agencies
12 case studies
Creative Agency · USA
SAMY
How SAMY, an independent creative agency, used SOMIN’s competitive intelligence to win a multi-million-pound retainer: 12x faster planning, 78% CTR accuracy.
Media Agency · Middle East
Havas Media
How Havas Media’s Middle East Performance Practice replaced manual competitor tracking with SOMIN’s real-time data and cut new client onboarding to day one.
Performance Agency · Singapore
KPI Media
KPI Media, a Singapore performance marketing agency, used SOMIN to cut pitch prep from 1 week to 2 days, cut cost 75%, and close a new $5K/month retainer.
Production Agency · Singapore
Click2View Asia
How Click2View Asia, an APAC content marketing agency, used SOMIN to cut monthly reporting from 9 hours to 1 and competitive analysis from 18 hours to 3.
Integrated Agency · Singapore
Blak Labs
How Blak Labs, a 50-person Singapore advertising agency, used SOMIN to cut brand analysis from 10 hours to 1 and client-reporting cost from $10K to $6K a month.
SEO Agency · Singapore
NEO360
See how NEO360, a Singapore digital marketing agency, cut proposal team size from 3 to 1, turnaround from 4h to 2.5h, and cost per proposal 30% using SOMIN.
Camera & Imaging · UK
Fujifilm UK
Inside a SOMIN agency pitch: 12 months of category data, 3 whitespace-backed content pillars, and a 39-post calendar built for Fujifilm UK in days, not weeks.
Commercial & Marketing · USA
Analytic Partners
Inside a SOMIN cross-market briefing: 24 months of category data, 3 whitespace-backed pillars, and a 108-piece creative library built in days, not weeks.
Energy & Utilities · Singapore
Senoko Energy
Inside a SOMIN agency pitch: 6 months of category data, 3 whitespace-backed territories, and a 39-post calendar built for Senoko Energy in days, not weeks.
Social Services Nonprofit · Singapore
YMCA Singapore
See how Fyreflyz used SOMIN’s analytics to build a data-backed pitch for YMCA Singapore, turning a distribution gap into a content and paid media growth strategy.
Business Chamber / Trade Association · Singapore
SICCI
How agency Fyreflyz used SOMIN data to pitch SICCI: exposing a 73:1 content gap vs. peer chambers and a people-first strategy that beat notices 176:6 in likes.
Youth Volunteering / Social Enterprise · Singapore
Heartware Network
See how Fyreflyz used SOMIN to build a winning client pitch uncovering competitor content gaps, testing hypotheses, and shaping a data-driven strategy to win Heartware Network.
For creators
7 case studies
Pet Influencer · Singapore
Daisy Iggy
Inside a SOMIN creator strategy for @daisy_iggy_levretka: real whitespace analysis, a named persona, and a 39-post calendar built from real engagement data.
Marketing & Analytics · Singapore
Nikki Taylor
Inside a SOMIN creator strategy: 24 months of LinkedIn engagement data, a 5-name competitive set, and a whitespace-backed content plan for Nikki Taylor.
Influencer Marketing · Global
Vamp Creators
Inside a SOMIN creator portfolio read: 12 months of engagement across Vamp’s 8-creator roster, mapped into 8 distinct, non-overlapping content territories.
Influencer Marketing · UK
Vamp CEO Aaron Brooks
SOMIN found Vamp CEO Aaron Brooks at 0% share of Entrepreneur content while 5 peers publish steadily, then built a whitespace pitch and 39-post calendar.
Coffee & Cafe Chain · Singapore
Tim Hortons Singapore
SOMIN uncovers Tim Hortons Singapore's "authentic discovery" whitespace vs. 6 rivals, turning creator-content gaps into a data-backed Q4 content strategy.
LinkedIn · UK
Nada Alkutbi
SOMIN read Nada Alkutbi's 5 LinkedIn posts against 80 from five peers: only 3 of those 80 touch employee advocacy.
Fuel & Petroleum Retail · Malaysia
Caltex Creators
How SOMIN mapped Caltex Malaysia’s 4-creator roster into 4 non-overlapping territories: 6.0M engagements, one proven flagship, three honestly-scored bets.
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