Company
Our Vision
At SOMIN, we envision a world where advertisers are empowered to work with purpose, balance, and excellence, free from the pressures of time constraints, error anxiety, and complexity in data. We believe that true success in advertising stems from fostering well-being, creativity, and integrity in service to clients and communities.
SOMIN is committed to creating products that ease the burdens on advertisers and marketing data analysts, equipping them with tools that maximize efficiency, clarity, and confidence in their roles. We stand with our users as they seek to bring honest, impactful narratives to their clients while reclaiming time and space for family, faith, and well-being.
Through SOMIN, we aim to transform the advertising industry, creating a ripple effect of positive change, where technology serves not just as a tool for profit, but as a force for balance, peace of mind, and meaningful connection in the workplace and beyond.
Faith-driven leadership
Our vision is redemptive marketing
The values above have a name: redemptive marketing. In a Forbes Technology Council essay, our co-founder and CEO, Prof. Aleks Farseev, traces the mistrust between advertisers and agencies to metrics chosen to look good rather than to sell. His answer is honest measurement, AI that pre-evaluates ads before budget is spent, and partnerships built on redemptive entrepreneurship, where “sometimes you need to sacrifice for your partner or client”.
We live it through two communities. SOMIN is part of the Faith Driven Entrepreneur group, and Prof. Farseev leads faithdriven.sg — Faith Driven Singapore, the network's Singapore chapter, which runs the eight-session Foundations programme for Christian founders, business owners and professionals. The second is orthodox.sg, an unofficial website for the Dormition parish of the Russian Orthodox Church in Singapore, an Orthodox Christian community on Highland Road, near Kovan MRT.
Strategic partners
Strategic partners powered by SOMIN
Businesses and communities that run SOMIN for their own clients or build on our team and research. Each one links to its own website.
ToucHigh AI search visibility for exporters Gets Chinese cross-border sellers cited by US AI answer engines such as ChatGPT and Perplexity, and automates their US social posts, articles and ads. Co-founded by SOMIN's CTO, Kirill Lepikhin. touchigh.ai ↗
Defy Agency and brand intelligence An AI insight and automation platform that gives independent agencies and in-house brand teams competitor, audience and conversation intelligence, with Claude-native tools and agentic workflows. defygroup.ai ↗
Matrex Analytica Digital presence intelligence Builds systems for managing online presence — continuous competitive intelligence for investment firms, corporate operations and social-impact teams. matrexanalytica.com ↗
Voltage X AI AI marketing and PR, Australia An Australia-based company that combines AI with marketing: digital marketing, PR, branding and a smart-marketing SaaS tool for clients across industries. voltage-x.ai ↗
Gordon Glenister Influencer marketing, London London-based influencer marketing strategist and author who helps brands, organisations and leaders build authority, grow their audiences and get measurable results. gordonglenister.com ↗
Marketing Mondays Singapore marketers' weekly show A Singapore marketing community and weekly YouTube show that decodes one real market signal every Monday; founded by SOMIN. mondays.marketing ↗
SNMRush SEO, AEO and GEO agency An SEO, AEO and GEO agency that gets brands ranked in search, cited in AI answers and mentioned where buyers ask questions. snmrush.com ↗
GPT5 Marketing AI strategy for reasoning models An independent AI strategy studio that redesigns how marketing teams research, plan, create and measure around reasoning models. gpt5.marketing ↗
GPT3 Marketing Generative AI content since 2020 A generative-AI content consultancy, founded 2020, that builds brand voice systems, prompt libraries and human-edited content operations. gpt3.marketing ↗
FMedia True-profit ROAS for ads Connects Meta and Google ad spend to real margin so teams see profitable campaigns, tiring creatives and where budget should go. fmedia.marketing ↗
Mindfuse Consumer psychology, Southeast Asia A Singapore consumer-psychology and cultural-insight consultancy that finds the tensions behind SEA audiences' choices and turns them into creative briefs. mindfuse.sg ↗
Somonitor Social listening, traceable signals An always-on social listening app tracking share of voice, conversation signals and crisis alerts, each traceable to real posts; runs on SOMIN. somonitor.ai ↗
AgentC Agentic AI marketing agency A Singapore agentic-AI marketing agency where AI agents run research, creative and optimisation loops while senior strategists own judgement. agentc.marketing ↗