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SOADS: Ad PerformanceSOMONITOR: Marketing Analytics
CASES
WEGO Middle East (Travel)Mothercare (Mother & Baby)P&G (Haircare, Google Ads, ZMOT Detection)Electricity Market (Singapore)Gojek (B2B, Transportation)Constructor (Education)Beme (Food Supplements)Miraflora (Food Supplements)
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SOMONITOR BLOG

All PostsDigital AdvertisingGenAIInnovationIntellectual PropertyLarge Language Models
A Comparative Analysis of Meta and Google Smart Bidding Algorithms: Optimizing Digital Advertisin...

InnovationDigital AdvertisingPerformance Advertising

A Comparative Analysis of Meta and Google Smart Bidding Algorithms: Optimizing Digital Advertisin...

This article provides an in-depth comparative analysis of Google's Target ROAS and Meta's smart b...

Dr. Yang Qi

October 3, 2024

SOMONITOR Joins the Elite GenAI Sandbox, Backed by Singapore's Visionary AI Investment

Large Language ModelsSingaporeInnovationGenAI

SOMONITOR Joins the Elite GenAI Sandbox, Backed by Singapore's Visionary AI Investment

Singapore has taken a significant step forward in its AI ambitions by announcing over S$1 billion...

Anonymous

October 3, 2024

Unlocking VC Investment: The Key Element For Large Language Model-Backed Startups

Venture CapitalIntellectual PropertyLarge Language Models

Unlocking VC Investment: The Key Element For Large Language Model-Backed Startups

This article explores how startups can maintain competitiveness and defensibility when building t...

Anonymous

October 3, 2024