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SOADS: Ad PerformanceSOMONITOR: Marketing Analytics
CASES
WEGO Middle East (Travel)Mothercare (Mother & Baby)P&G (Haircare, Google Ads, ZMOT Detection)Electricity Market (Singapore)Gojek (B2B, Transportation)Constructor (Education)Beme (Food Supplements)Miraflora (Food Supplements)
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BOOK A TRAINING SESSION

SOMONITOR BLOG

All PostsDigital AdvertisingGenAIInnovationIntellectual PropertyLarge Language Models
Mastering Ad Optimization in the Dynamic World of Digital Advertising: A Strategic Guide for Meta...

Performance AdvertisingDigital AdvertisingInnovation

Mastering Ad Optimization in the Dynamic World of Digital Advertising: A Strategic Guide for Meta...

This guide provides a comprehensive strategy for optimizing ad performance on Meta and TikTok pla...

Da-Min You

October 3, 2024

A Comparative Analysis of Meta and Google Smart Bidding Algorithms: Optimizing Digital Advertisin...

InnovationDigital AdvertisingPerformance Advertising

A Comparative Analysis of Meta and Google Smart Bidding Algorithms: Optimizing Digital Advertisin...

This article provides an in-depth comparative analysis of Google's Target ROAS and Meta's smart b...

Dr. Yang Qi

October 3, 2024

SOMONITOR Joins the Elite GenAI Sandbox, Backed by Singapore's Visionary AI Investment

Large Language ModelsSingaporeInnovationGenAI

SOMONITOR Joins the Elite GenAI Sandbox, Backed by Singapore's Visionary AI Investment

Singapore has taken a significant step forward in its AI ambitions by announcing over S$1 billion...

Anonymous

October 3, 2024