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A Beginner’s Guide to the AIDA Marketing Model: How to Attract and Convert Customers

Discover the **AIDA marketing model**, a powerful framework that helps attract, engage, and conve...

Prof. Aleks Farseev

January 29, 2025

An Expert Guide to Social Media Advertising: Key Metrics and Strategies for Effective Optimizatio...

Explore the key metrics and optimization strategies for successful social media advertising on pl...

Da-Min You

October 21, 2024

Mastering the Fluctuations: Strategies for Stabilizing Ad Costs in the Current Market

This article addresses the unpredictable nature of digital ad performance and how AI algorithms l...

Da-Min You

October 21, 2024

Mastering Ad Optimization in the Dynamic World of Digital Advertising: A Strategic Guide for Meta...

This guide provides a comprehensive strategy for optimizing ad performance on Meta and TikTok pla...

Da-Min You

October 3, 2024

A Comparative Analysis of Meta and Google Smart Bidding Algorithms: Optimizing Digital Advertisin...

This article provides an in-depth comparative analysis of Google's Target ROAS and Meta's smart b...

Dr. Yang Qi

October 3, 2024