Venue category recommendation is an essential application for the tourism and advertisement industries, wherein it may suggest attractive localities within close proximity to users’ current location. Considering that many adults use more than three social networks simultaneously, it is reasonable to leverage on this rapidly growing multi-source social media data to boost venue recommendation performance. Another approach to achieve higher recommendation results is to utilize group knowledge, which is able to diversify recommendation output. Taking into account these two aspects, we introduce a novel cross-network collaborative recommendation framework C 3R, which utilizes both individual and group knowledge, while being trained on data from multiple social media sources. Group knowledge is derived based on new crosssource user community detection approach, which utilizes both inter-source relationship and the ability of sources to complement each other. To fully utilize multi-source multi-view data, we process user-generated content by employing state-of-the-art text, image, and location processing techniques. Our experimental results demonstrate the superiority of our multi-source framework over state-of-the-art baselines and different data source combinations. In addition, we suggest a new approach for automatic construction of inter-network relationship graph based on the data, which eliminates the necessity of having pre-defined domain knowledge
In this technical demonstration, we showcase the first ai-driven social multimedia influencer discovery marketplace, called SoMin. The platform combines advanced data analytics and behavioral science to help marketers find, understand their audience and engage the most relevant social media micro-influencers at a large scale. SoMin harvests brand-specific life social multimedia streams in a specified market domain, followed by rich analytics and semantic-based influencer search. The Individual User Profiling models extrapolate the key personal characteristics of the brand audience, while the influencer retrieval engine reveals the semantically-matching social media influencers to the platform users. The influencers are matched in terms of both their-posted content and social media audiences, while the evaluation results demonstrate an excellent performance of the proposed recommender framework. By leveraging influencers at a large scale, marketers will be able to execute more effective marketing campaigns of higher trust and at a lower cost.
The exponential growth of online social networks has inspired us to tackle the problem of individual user attributes inference from the Big Data perspective. It is well known that various social media networks exhibit different aspects of user interactions, and thus represent users from diverse points of view. In this preliminary study, we make the first step towards solving the significant problem of personality profiling from multiple social networks. Specifically, we tackle the task of relationship prediction, which is closely related to our desired problem. Experimental results show that the incorporation of multi-source data helps to achieve better prediction performance as compared to single-source baselines.
Leaders often want to get tasks done themselves to ensure quality and timely completion, but no leader can do it all. Delegating certain tasks to other members of your team frees up time so that you can get more accomplished and continue to grow in your leadership position. And as tech leaders play increasingly large roles in companies, it’s essential for them to embrace the art of delegation.
IT leaders have a lot of unique opportunities to delegate work, from automating repetitive tasks to appointing someone to oversee product management. Here, 14 members of Forbes Technology Council share some tasks IT leaders should get off their plates as soon as possible.
Not too long ago, I was asked to present a tool to some of my clients. It was a simple prototype, where a person would type in a few things (i.e., advertising channel, product and occasion), and in turn, the machine would give a number of sample ads. When I clicked the button, in just a few seconds, the machine spat out several ads complete with images and text. The first comment was, “Wow, that was really fast.” What would take a person a few hours to do, this machine did in but a fraction. There were a lot of other interesting comments, some even pointing out that this machine was really creative. Then one person spoke out, a comment that put the room into an uncomfortable silence, “This thing is going to take my job.”
Many of today’s consumers prefer using digital payment methods such as Apple Pay, PayPal or Venmo to make the purchasing process more convenient. As a business owner, accepting these types of payments can signal to customers that you have a modern, streamlined checkout process. However, customers may lose trust in your brand if your digital payment system isn’t working properly or if there is ever a security breach.
If you do decide to accept digital payment methods, there are a few important things to consider and set up first. Below, a panel of Forbes Technology Council members offers their best advice for ensuring a secure and easy digital payment process.