Human personality traits are the key drivers behind our decision-making, influencing our life path on a daily basis. Inference of personality traits, such as Myers-Briggs Personality Type, as well as an understanding of dependencies between personality traits and users' behavior on various social media platforms is of crucial importance to modern research and industry applications. The emergence of diverse and cross-purpose social media avenues makes it possible to perform user personality profiling automatically and efficiently based on data represented across multiple data modalities. However, the research efforts on personality profiling from multi-source multi-modal social media data are relatively sparse, and the level of impact of different social network data on machine learning performance has yet to be comprehensively evaluated.
In this technical demonstration, we showcase the World's first personality-driven marketing content generation platform, called SoMin. ai. The platform combines deep multi-view personality profiling framework and style generative adversarial networks facilitating the automatic creation of content that appeals to different human personality types. The platform can be used for enhancement of the social networking user experience as well as for content marketing routines. Guided by the MBTI personality type, automatically derived from a user social network content, SoMin. ai generates new social media content based on the preferences of other users with a similar personality type aiming at enhancing the user experience on social networking venues as well diversifying the efforts of marketers when crafting new content for digital marketing campaigns.
Many of today’s consumers prefer using digital payment methods such as Apple Pay, PayPal or Venmo to make the purchasing process more convenient. As a business owner, accepting these types of payments can signal to customers that you have a modern, streamlined checkout process. However, customers may lose trust in your brand if your digital payment system isn’t working properly or if there is ever a security breach.
If you do decide to accept digital payment methods, there are a few important things to consider and set up first. Below, a panel of Forbes Technology Council members offers their best advice for ensuring a secure and easy digital payment process.
How fast is quantum computing? By some estimates, quantum computers may be 158 million times faster than the fastest current supercomputer. Many of us may think such power is destined to be a tool used solely for complex scientific calculations, but it may soon play a significant role in functions and industries that impact our everyday lives. Further, while quantum technology could play a tremendous role in improving everything from human health to energy exploration, in unscrupulous hands, our increasingly digital work and personal lives could be at added risk.
Tech experts are clear: The time to prepare for the impacts of quantum computing (both good and bad) is now. Below, 12 members of Forbes Technology Council discuss some of the industries and focuses that could soon be revolutionized by quantum computing.
“Click here to download our mobile app”—or similar phrasing—is a suggestion consumers see more and more often these days on company websites and in marketing emails. With more and more of us opting to conduct our online business on mobile devices, it’s not surprising that so many companies are developing dedicated mobile apps and are eager to promote them.
In fact, tech experts say that there are many industries and business functions that absolutely should have a mobile app not only to be competitive but also (and more importantly) to provide better, faster and more accessible service. Below, 16 members of Forbes Technology Council share the industries and business functions that definitely need a mobile app, and why.