Wellness is a widely popular concept that is commonly applied to fitness and self-help products or services. Inference of personal wellness-related attributes, such as Body Mass Index (BMI) category or diseases tendency, as well as understanding of global dependencies between wellness attributes and users’ behavior is of crucial importance to various applications in personal and public wellness domains. At the same time, the emergence of social media platforms and wearable sensors makes it feasible to perform wellness profiling for users from multiple perspectives. However, research efforts on wellness profiling and integration of social media and sensor data are relatively sparse, and this study represents one of the first attempts in this direction. Specifically, we infer personal wellness attributes by utilizing our proposed multi-source multitask wellness profile learning framework — “WellMTL”, which can handle data incompleteness and perform wellness attributes inference from sensor and social media data simultaneously. To gain insights into the data at a global level, we also examine correlations between first-order data representations and personal wellness attributes. Our experimental results show that the integration of sensor data and multiple social media sources can substantially boost the performance of individual wellness profiling.
In this technical demonstration, we showcase the first ai-driven social multimedia influencer discovery marketplace, called SoMin. The platform combines advanced data analytics and behavioral science to help marketers find, understand their audience and engage the most relevant social media micro-influencers at a large scale. SoMin harvests brand-specific life social multimedia streams in a specified market domain, followed by rich analytics and semantic-based influencer search. The Individual User Profiling models extrapolate the key personal characteristics of the brand audience, while the influencer retrieval engine reveals the semantically-matching social media influencers to the platform users. The influencers are matched in terms of both their-posted content and social media audiences, while the evaluation results demonstrate an excellent performance of the proposed recommender framework. By leveraging influencers at a large scale, marketers will be able to execute more effective marketing campaigns of higher trust and at a lower cost.
The exponential growth of online social networks has inspired us to tackle the problem of individual user attributes inference from the Big Data perspective. It is well known that various social media networks exhibit different aspects of user interactions, and thus represent users from diverse points of view. In this preliminary study, we make the first step towards solving the significant problem of personality profiling from multiple social networks. Specifically, we tackle the task of relationship prediction, which is closely related to our desired problem. Experimental results show that the incorporation of multi-source data helps to achieve better prediction performance as compared to single-source baselines.
Лента has mentioned SoMin.ai tech in their article: "«Лента» тестирует сингапурский стартап по настройке таргетированной рекламы"
Санкт-Петербург, Россия; 02 июня 2020 г. – «Лента» (LSE, MOEX: LNTA), одна из крупнейших розничных сетей России, начала пилотировать стартап SoMin.ai по настройке таргетированной рекламы. Планируется, что он позволит снизить затраты на рекламные кампании с помощью технологий искусственного интеллекта.
The Drum has mentioned SoMin.ai tech in their article: "Puma introduces a virtual Influencer in South East Asia called Maya"
Puma has created a virtual influencer to represent the South East Asia region as part of the promotion of its new Future Rider sneakers.
Webcelebs has mentioned SoMin.ai tech in their article: "Puma Introduces Virtual Influencer Maya to Promote Brand in South East Asia"
Puma is tapping into the rising trend of computer-generated virtual influencers representing brands on Instagram.