Human personality traits are the key drivers behind our decision-making, influencing our life path on a daily basis. Inference of personality traits, such as Myers-Briggs Personality Type, as well as an understanding of dependencies between personality traits and users' behavior on various social media platforms is of crucial importance to modern research and industry applications. The emergence of diverse and cross-purpose social media avenues makes it possible to perform user personality profiling automatically and efficiently based on data represented across multiple data modalities. However, the research efforts on personality profiling from multi-source multi-modal social media data are relatively sparse, and the level of impact of different social network data on machine learning performance has yet to be comprehensively evaluated.
In this technical demonstration, we showcase the World's first personality-driven marketing content generation platform, called SoMin. ai. The platform combines deep multi-view personality profiling framework and style generative adversarial networks facilitating the automatic creation of content that appeals to different human personality types. The platform can be used for enhancement of the social networking user experience as well as for content marketing routines. Guided by the MBTI personality type, automatically derived from a user social network content, SoMin. ai generates new social media content based on the preferences of other users with a similar personality type aiming at enhancing the user experience on social networking venues as well diversifying the efforts of marketers when crafting new content for digital marketing campaigns.
Marketing AI Institute has mentioned SoMin.ai tech in their article: SoMin uses AI to help you do better social media marketing.
The company's AI platform combines advanced data analytics and behavioral science to study data from social media accounts. Their technology then takes that data and provides valuable insights you can use to reduce costs and increase sales across social media and influencer marketing campaigns.
We spoke with SoMin’s CEO Aleks Farseev and Sales Director Hendrik Schwartz to learn more about the technology.
Branding in asia (asiapacific) has mentioned SoMin.ai tech in their article: "Meet ‘Maya’ – Puma’s Virtual Influencer Across Southeast Asia"
Puma has partnered with UM Studios x Ensemble Worldwide, to launch ‘Maya’ – a virtual influencer to represent the brand in the Southeast Asia as a region.
The Drum has mentioned SoMin.ai tech in their article: "Puma introduces a virtual Influencer in South East Asia called Maya"
Puma has created a virtual influencer to represent the South East Asia region as part of the promotion of its new Future Rider sneakers.