Objective

Acronis, a global technology company that is headquartered in Switzerland wanted to drive better Cost Per Landing Page View & Cost Per Engagement on their Facebook campaigns.

Solution

The campaign was ran side by side with the same creatives where half of the budget was utilized by their agency and another half was utilized by SoMin.ai. By using SoMin.ai’s proprietary Omni-Sourced User Profiling, Openbank were able to discover more efficient audience segments which were then targeted using Long-tail Interest Targeting. The entire campaign was automated through SoMin.ai’s Ad Management Automation solution.

Results

On Facebook, SoMin.ai were able to generate 36% better CPLV & 77% better CPE for Acronis along with targeting insights, psychographics and also overall recommendations for future campaigns.

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