Objective

Audi Taiwan & PHD was experimenting to see if A.I. led campaigns were able to increase their cost savings on digital spends primarily for their e-Tron launch. They measured success through total cost savings and Cost per Click.

Solution

SoMin.ai was able to help connect the dots between their audience with their proprietary Omni-Sourced User Profiling and targeted them using Long-tail Interest Targeting for a more efficient campaign. The entire campaign was also automated using their Ad Management Automation solution.

Results

SoMin.ai helped Audi Taiwan generate 45.7% of savings totalling 1,223,576.0 TWD with an average of 42.6% lower CPC cost across five different campaigns on Facebook.

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