Driving App Installations via AI

Objective worked with the Thai subsidiary of one of the World's Largest Fast food Chains. The client was looking to drive downloads for their new App at a cost below USD 1 per App Installation.


The campaign budget was spent via platform. The App Installations were triggered and measured via Facebook <-> Kochava integration.

Results has achieved an average Cost Per App Install of USD 0.30 outperforming the client's campaign KPI by 70%.