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Driving App Installations via AI

Objective

SoMin.ai worked with the Thai subsidiary of one of the World's Largest Fast food Chains. The client was looking to drive downloads for their new App at a cost below USD 1 per App Installation.

Solution

The campaign budget was spent via SoMin.ai platform. The App Installations were triggered and measured via Facebook <-> Kochava integration.

Results

SoMin.ai has achieved an average Cost Per App Install of USD 0.30 outperforming the client's campaign KPI by 70%.

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