Driving ROAS on E-Commerce via AI

Objective worked with one of the World's Largest "Mother & Baby" retail brands represented by their franchisee in Singapore. The client was looking to boost the efficiency of their Facebook, Instagram and, Google Campaigns


The test campaign budget was split 50% / 50% between the Facebook/Instagram campaigns set by the client (Traditional) and the Platform. Both campaigns were scheduled to deliver over 2 weeks. The Return of Advertisement Spent (ROAS) was measured through Facebook Ads Manager integrated with client's E-commerce Store.


On Facebook, has achieved an 83% Increase in Return of Advertisement Spend (ROAS), showing that it can find audiences that are more likely to buy from the Brand's E-Commerce store. Additionally, the AI Campaigns have demonstrated the ability to deliver at a 35% lower Cost Per Click (CPC)