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Driving ROAS on E-Commerce via AI

Objective

SoMin.ai worked with one of the World's Largest "Mother & Baby" retail brands represented by their franchisee in Singapore. The client was looking to boost the efficiency of their Facebook, Instagram and, Google Campaigns

Solution

The test campaign budget was split 50% / 50% between the Facebook/Instagram campaigns set by the client (Traditional) and the SoMin.ai Platform. Both campaigns were scheduled to deliver over 2 weeks. The Return of Advertisement Spent (ROAS) was measured through Facebook Ads Manager integrated with client's E-commerce Store.

Results

On Facebook, SoMin.ai has achieved an 83% Increase in Return of Advertisement Spend (ROAS), showing that it can find audiences that are more likely to buy from the Brand's E-Commerce store. Additionally, the AI Campaigns have demonstrated the ability to deliver at a 35% lower Cost Per Click (CPC)

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