Objective

ICOM, together with Sportmaster - An international multi-category, multi-brand retailer of sports and outdoor products wanted to discover new audiences and drive app installs. 

Solution

In comparison to 86 audience groups through a traditional method, SoMin.ai’s proprietary Omni-Sourced User Profiling was able to discover 345 effective audience groups and target them using Long-tail Interest Targeting and automate the process through their Ad Management Automation solution.

Results

The discovery of new audiences led to 6.11x more app installs at 4.2x less cost per install. SoMin.ai was also able to provide psychographic and creative insights to the clients.

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