Objective

GeTS, a global supply chain company, were looking for ways to increase efficiency and drive their digital performance campaigns in both Google & Facebook through A.I. led campaigns measuring success with metrics like time saved and cost.

Solution

SoMin.ai’s proprietary Omni-Sourced User Profiling was able to identify 1,294 keywords and target them using Long-tail Interest Targeting for their Search & Display campaign. SoMin.ai also helped generate 936 ad copies and headlines through their Dynamic Creative Generation (GPT-3) and automate the entire process with their Ad Management Automation solution.

Results

SoMin.ai helped reduce the cost per click by 82%, increased advertising efficiency by 50% and saved 43% of their time in the Google Campaigns. As for Facebook, SoMin.ai lowered their cost per lead by 86% in an average of two campaigns run.

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