Objective

Miraflora, an US beauty and healthcare company wanted to drive down their business costs and increase their conversion rates.

Solution

SoMin.ai’s proprietary Omni-Sourced User Profiling were able to help Miraflora identify new audience segments based on their behavioural traits and interests and target them using Long-tail Interest Targeting. The campaign was also automated through SoMin’s Ad Management Automation solution.

Results

With the discovery of new audiences for Miraflora, SoMin.ai were able to drive down the cost of their leads per visitor by 24% and their conversion by 74% cheaper. SoMin.ai also provided recommendations on targeting options for their future campaigns.

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