A strategist's month of research, in a single run.
SOMIN reasons from the conversation actually happening in your category right now — not the internet's general knowledge — to hand you a client-ready brief in the client's own brand.
The moat is the data, not the model. SOMIN answers from SOMONITOR — the live category conversation — so it tells you what's landing today, not what the web says in general, and can rule an angle out, not just confirm one.
From a category to a client-ready brief.
It compresses weeks of senior desk research into a single run — and hands the strategic thinking back to you.
Read the field
It reads the competitive field and the live audience conversation in your category, through SOMONITOR.
Find the whitespace
It finds the whitespace no one owns — and can rule an angle out, not just confirm it.
Build the picture
It builds the whole picture: the target persona, the cultural tension to lean into, the core idea, and the creative concepts and messaging routes to test.
Render the deck
It renders that as a client-ready deck in the client's own brand — a full briefing, or a tighter single-idea pitch for new business.
Watch the strategy agent build a brief from live data
Why not just ChatGPT and Perplexity for £40 a month?
Where the alternatives stop
- ChatGPT and Perplexity answer from the internet's general knowledge.
- Annual qual decks are stale before the campaign window opens.
- Desk research eats weeks of senior planner time.
What SOMIN does
- Answers from the conversation happening in your category right now.
- Can rule an angle out, not just confirm one.
- Compresses weeks of senior desk research into a single run.
- Renders a client-ready deck in the client's own brand.
From a creative pitch to a multi-million-pound deal.
Instead of a standard creative pitch, SAMY ran a deep forensic analysis of Nightcap Group's public data through SOMIN. The conversation shifted from "services" to measurable business impact — and SAMY secured the account.
We walked into the pitch with a competitive audit the client hadn't seen. We won the Nightcap account on the strength of insight nobody else had.
Built for the team that pitches to win.
Agency MD or Strategy Director
Direct to brand: the marketing lead commissioning the work.
The new-business lead
Faster, better-grounded pitches win more accounts.
Account & creative teams
A real brief to sell, and a real brief to build from.
Rated by users on G2 and Capterra
Strategists on SOMIN, in their own words.
“I can run the whole strategy process in one conversation.”
“Research that used to take hours now takes minutes.”
“SOMIN replaces guesswork with grounded, data-backed direction…”
Short excerpts from validated reviews, quoted as written. Read every review in full on G2 and Capterra.
Peer-reviewed research
Built by seasoned marketers and an AI professor.
SOMIN's co-founder, Prof. Aleks Farseev, publishes research on audience profiling, personality-driven content and explainable AI for advertising at AAAI, ACM Multimedia, SIGIR, WSDM and The Web Conference. Those models run inside SOMIN, next to playbooks from marketers who work with brand and agency teams every day.
What strategy teams ask first.
Where does this leave my planners?
Why not just ChatGPT plus Perplexity?
Is the output really client-ready?
How is this different from social listening?
How fast is a brief?
The conversation in your category, today.
A 30-minute walkthrough — then a live run on your actual client category, on the competitor brands you name.