Agency case study · Content marketing · APAC
Click2View Asia cut monthly reporting from 9 hours to 1 with SOMIN
Click2View Asia, an APAC content marketing agency, runs competitor monitoring and client reporting on SOMIN's Brand Tracker and SODA. Monthly reporting fell from 9 hours to 1, and comprehensive competitive analysis from 18 to 3.
The challenge
Click2View Asia's strategist hours went on collating data
The agency builds editorial-quality content for global brands and APAC challengers. Reporting and audits took dozens of hours a cycle, time it needed to grow its consulting.
The approach
Brand Tracker and SODA as the reporting layer
- Brand Tracker monitors competitors across clients, sparing several analysts.
- SODA writes the category summaries strategists once wrote by hand.
- Reclaimed hours go into senior consultation.
Key findings
80–90% less time on Click2View's repeating workstreams
Monthly reporting down from 9 hours to 1
An 89% cut. A mini competitive analysis also fell from 9 hours to 1.
Competitive deep dives in 3 hours, not 18
Content strategy groundwork also fell, from 14 hours to 2.
One person per workstream, not two
Time on core repeating workstreams fell 80–90%, with matching cost savings.
What SOMIN delivered
Four SOMIN modules behind Click2View's client work
- Brand Tracker for cross-client competitor monitoring
- SODA for plain-language category summaries
- Content Library and Perspective Studies
- Monthly reports in 1 hour, comprehensive analyses in 3
- A SOMIN subscription extended for another engagement window
“SOMIN and SODA are very helpful solutions that take the legwork out of getting data from disparate sources across clients and platforms”
Click2View Asia
The outcome
Click2View's reclaimed hours feed upsell and new business
The time goes into strategic work, not just execution. Click2View projects a 100–400% new-business uplift and a 100–200% upsell to existing clients.
Rated by users on G2 and Capterra
What the Click2View team says on G2
“Research that used to take hours now takes minutes.”
Short excerpts from validated reviews, quoted as written. Read every review in full on G2 and Capterra.
FAQ
Click2View Asia case study FAQ
About SOMIN
SOMIN is a Singapore-based AI marketing-intelligence platform. It turns real-time competitor and audience data into pre-scored propositions, briefs and creative concepts for brands, agencies and creator programmes across 11+ markets.
Built by seasoned marketers and an AI professor: the methods behind this study are peer-reviewed at AAAI, ACM Multimedia, SIGIR, WSDM and in ACM TOIS. See the research and talks.
How much time did Click2View Asia save with SOMIN?
Monthly reporting fell from 9 hours to 1, comprehensive competitive analysis from 18 to 3, and content strategy groundwork from 14 to 2.
Which SOMIN modules does Click2View Asia use?
Brand Tracker, SODA (the analytics assistant), Content Library and Perspective Studies.
What business impact does Click2View Asia expect?
A 100–400% new-business uplift and a 100–200% upsell to existing clients.
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