Pitch with unfair speed.
Win with unmatched strategy.
SOMIN gives strategy and account teams a data-backed edge: what your client's competitors are doing, the white space they miss, and a differentiated brief before the deck opens.
Three bottlenecks bleeding your margin.
Research that should take four hours takes 40, producing generic pitches, safe briefs and stale WIPs.
The 48-hour pitch scramble
Planners gather data by hand instead of doing the synthesis clients pay for.
The sea-of-sameness brief
Briefs built on category norms produce creative that blends into the feed.
The reactive account trap
Nobody can track every competitor by hand, so AMs bring opinions to WIPs, not evidence.
Three steps. Sixty seconds to map the category.
Feed it competitors; get a defensible POV, an ownable opening and a framed brief.
Brand Tracker
See what competitors are doing.
Every competitor ad and post, mapped by persona, proposition, tension and tone in 60 seconds.
- Who says what, by message, persona and tone
- Oversaturated messages and audiences
- Open ground and competitor pivots
Perspective
Find the opening worth owning.
Competitor weakness meets what your client can genuinely claim: 1–3 ownable openings.
- Which competitor is most exposed, and why
- A data-backed foundation for the brief
- An evidence-led POV planners can defend
Expressions
Build the campaign around the opening.
Expressions builds concepts around the opening's audience, tension and angle.
- A differentiated brief before PowerPoint opens
- Defensible creative starting points
- Meets Meta and Google ad-diversity requirements
Watch a category read for a pitch
The numbers our agencies live by.
From creative pitch to multi-million-pound deal.
SAMY swapped a standard creative pitch for a forensic SOMIN analysis of Nightcap Group's public data — and won on measurable business impact.
We walked into the pitch with a competitive audit the client hadn't seen. We won the Nightcap account on the strength of insight nobody else had.
Five more agencies. Same story.
Day-one ready for every new client.
Performance Director Branislav: countless hours of cross-platform filtering saved, factual brand reads from day one.
One-week pitch grind to two-day turnaround.
Singapore performance agency: pitches in two days, not a week; prep cost down 75%; a new $5K/month retainer.
Reporting time down 9×. Analysis down 6×.
Content marketing studio: monthly reporting 9 hours to 1, competitive analysis 18 to 3, forecast revenue uplift +100–400%.
Days of pitch research in hours.
Singapore independent: brand analysis from 10 hours to 1 per project; research salaries from $10K to $6K a month.
One person doing the work of three.
On SOMONITOR since April 2024: proposal prep from three people to one, cycle time 4 hours to 2.5.
Your live category, in a second session.
First call: the platform. Second: your client's category and named competitors.
One platform. Every agency motion.
Strategy, creative, media or performance: SOMIN sits where margins and pitches are won.
The antidote to creative fatigue.
AI will not replace creative brilliance; SOMIN supplies the strategy, so teams never face a blank page.
- A category POV nobody else has
- Briefs on evidence: fewer revisions, sharper work
- 3–5 strategic springboards grounded in evidence
- Starting points teams elevate, not start from
The creative is the targeting.
SOMIN connects media, performance and comms, so you can reverse-engineer ROI.
- Lead the creative conversation in WIPs
- Master Meta + Google ad-diversity scores natively
- Test creative before media commits
- Deconstruct the recipe behind competitor wins
"Creative is the most important lever for performance in the modern advertising ecosystem. To reach diverse audiences, brands must shift from granular manual targeting to creative differentiation — letting machine learning find the right customer through the right visual message."
SOMIN is agentic AI-ready.
After typically 60–90 days of brand signal, parts of the workflow can run autonomously, with SOMIN as Strategy Agent via MCP — an architecture peer-reviewed at ACM Multimedia 2025.
Rated by users on G2 and Capterra
Agencies on SOMIN, in their own words.
“Research that used to take hours now takes minutes.”
“What I value most is that the insights are data-backed, not speculative.”
“It cuts down research time and gives creative a head start in conceptualisation.”
Short excerpts from validated reviews, quoted as written. Read every review in full on G2 and Capterra.
Peer-reviewed research
Agency-grade AI, built by marketers and an AI professor.
SOMIN's co-founder, Prof. Aleks Farseev, publishes research on audience profiling, personality-driven content and explainable AI for advertising at AAAI, ACM Multimedia, SIGIR, WSDM and The Web Conference. Those models run inside SOMIN, next to playbooks from marketers who work with brand and agency teams every day.
"We already do competitive research."
Every agency does. Does doing it manually still pay?
Our strategists are good. We don't need a tool.
We already use social listening tools.
How does AI reduce pitch preparation time?
How does SOMIN track competitor ad strategy?
What AI technology powers SOMIN?
Can we show SOMIN output directly to clients?
How fast does the team actually adopt it?
Which markets and platforms are covered?
See what SOMIN finds in a category you're working on now.
A 30-minute walkthrough, then an optional live run on your client's category.