Brief every creator on exactly what lifts sales.
SOMIN decodes why your top sellers sell, gives each creator an ownable territory, and auto-builds a brief in their own voice — tuned to grow GMV, not likes.
Each creator's content is scored on SOMONITOR, the same real-time category engine that powers the per-creator brief — so guidance is grounded in what is actually selling, not roster averages.
From a roster of names to a roster of sellers.
One connected workflow, run for every creator — a territory to own, a brief already framed, and the changes that lift GMV.
Start with your sellers
Start with your roster of sales-driving creators on TikTok Shop.
Give each a lane
Give each creator a distinct territory to own — no two competing on the same ground.
Decode the sale
For each, it works out what's driving their sales: what they say, how they present the product, how they frame the hook.
Build the brief
It returns a bespoke brief per creator — exactly what to change to lift engagement and sales — with real post examples as evidence.
Roll up the roster
It rolls up into a portfolio view across the whole roster, plus one deck per creator.
Watch it find who wins attention, and how
Analytics tell you what happened. This tells you what to change.
Where the alternatives stop
- Creator-management and analytics platforms track what a creator did and how it performed.
- Roster-wide notes tell everyone to "post more" and hope.
- Sales data and content data sit in separate tools that never meet.
What SOMIN does
- Works out why the top sellers sell, and prescribes what to change.
- Gives each creator an ownable territory — no two carry the same claim.
- Tunes every brief to lift GMV — business growth, not vanity metrics.
- Keeps content-and-engagement data and sales data clearly labelled on every output.
A top-3 global beauty roster, turned into a GMV engine.
SOMIN ranked the affiliate-creator roster by real TikTok Shop GMV, mapped each creator to an ownable product territory, and auto-built tailored micro-briefs anchored to the brand's hero skincare launch — every concept pre-scored before spend.
Six creators, six territories, no two the same — so the roster stops competing with itself and starts compounding.
Built for the team that owns the roster.
Head of Influencer / Social Commerce
Turn roster spend into GMV — whether you lead influencer or brand partnerships.
The creator / influencer manager
Brief each creator with specifics that move sales, not roster-wide averages.
Your creators & revenue owners
Clear, specific direction for creators; revenue that actually moves.
Rated by users on G2 and Capterra
What creator-programme teams say.
“…useful for identifying common narratives, personas…”
“It helps me come up with new content ideas…”
Short excerpts from validated reviews, quoted as written. Read every review in full on G2 and Capterra.
Peer-reviewed research
Built by seasoned marketers and an AI professor.
SOMIN's co-founder, Prof. Aleks Farseev, publishes research on audience profiling, personality-driven content and explainable AI for advertising at AAAI, ACM Multimedia, SIGIR, WSDM and The Web Conference. Those models run inside SOMIN, next to playbooks from marketers who work with brand and agency teams every day.
What creator teams ask first.
My creators won't take AI notes.
How is this different from my influencer or affiliate platform?
Where does the sales data come from?
Can we hand the briefs straight to creators?
How fast does the roster map run?
Turn your roster into a GMV engine.
A 30-minute walkthrough — then we map a sample of your real roster against the competitors you name.