Six AI agents. One category engine.
Each SOMIN agent runs a marketing job end to end — strategy, paid media, influencer & GMV, social, CRM and reporting — reasoning from what is winning in your category, with a human at the gate.
Every agent runs on SOMONITOR, SOMIN's real-time category engine — not a generic model.
Six agents. One end-to-end loop.
Each agent owns one loop stage and hands off to the next.
Strategy
Reads winning creative, maps whitespace, pre-scores concepts, delivers a client-ready brief.
Paid Media
Predicts ad performance and builds an on-brand funnel, scored before spend.
Influencer & GMV
Ownable territories and briefs in each creator's voice, tuned to sales, not likes.
Social Media Manager
On-trend posts in your voice, with images, for every channel — autonomous or gated.
CRM & Email
Thousands of category-derived email strategies, personalised and tested to a winner.
Performance Reporting
A self-serve client dashboard from live category signal.
Listen, decode, decide, make, ship.
A real Grab Singapore run from Marketing Mondays: one agent skill per step, and a strategist picks what ships.
Decide the angle from what's winning.
It decodes competitor ads for proposition and tension, maps whitespace, pre-scores concepts and builds a client-ready, on-brand deck.
Score the ad before you spend.
It decodes the ads winning for your goal and the paid whitespace, builds an on-brand funnel and pre-scores each concept; top scorers wait paused for sign-off.
Brief every creator on what lifts sales.
It ranks your roster by real GMV, maps non-overlapping territories, decodes why top sellers sell and briefs creators in their voice. Proven on a top-3 global beauty roster.
A daily, on-brand presence that runs itself.
It writes posts on what lands in your category, in your voice, with brand-aligned images; it already runs SOMIN's LinkedIn.
Know the winning email before you hit send.
It generates thousands of category-derived email strategies, personalises messages, builds sequences in your email platform and tests to a winner. In preview.
Your client's report, always current.
It builds a live, self-serve client dashboard in the client's language, with period-on-period comparison; the engine behind it already cuts reporting time.
Agentic — but you hold the gate.
Agents propose; people sign off. Autonomy is set per agent, never by default.
Nothing irreversible happens without a human. Agentic does not mean unattended.
Named models. Published research. Verifiable claims.
Agents run on Google Cloud: Gemini 2.5 Pro for ad understanding and idea generation, SoCraft models for performance prediction — documented in the ACM Digital Library and Google Cloud's customer story.
One agent suite. Two ways to win.
Brands use them on their own categories; agencies across clients, white-labelled.
Run every function on live category signal.
Marketing, brand, performance, CRM and social leads run the agents on their categories.
- Strategy in 13 minutes, not three weeks
- Paid concepts scored before spend
- Creator briefs tuned to GMV, in their voice
- Daily on-brand social on every channel
Deploy the agents across every client.
Dentsu, OMG, GroupM, Havas and Publicis teams run them per client, white-labelled.
- Reusable across clients, white-label deployment
- Analyst hours per pitch cut by 75%+
- Always-current, self-serve client reporting
- Higher win rates with live-data pitches
Rated by users on G2 and Capterra
What teams running the agents say.
“I can run the whole strategy process in one conversation.”
“…a very strong customer success team, and the MCP server is very easy to use.”
“…very easy to generate intuitive, instructive reports on our social marketing campaigns…”
Short excerpts from validated reviews, quoted as written. Read every review in full on G2 and Capterra.
Peer-reviewed research
AI agents built on a decade of peer-reviewed research.
SOMIN's co-founder, Prof. Aleks Farseev, publishes research on audience profiling, personality-driven content and explainable AI for advertising at AAAI, ACM Multimedia, SIGIR, WSDM and The Web Conference. Those models run inside SOMIN, next to playbooks from marketers who work with brand and agency teams every day.
What teams ask about the agents.
What is an "AI agent" in SOMIN?
Which agents are live, and which are coming?
Do the agents act without my approval?
What do all the agents have in common?
How is this different from ChatGPT or a general AI assistant?
What models and infrastructure power the agents?
Is the research peer-reviewed?
How fast can I see an agent working?
Put the agents on your category.
A 30-minute walkthrough on your category and the agents that fit your brief.