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Paid Media · Live

Score the ad before you spend the budget.

SOMIN's Paid Media solution predicts how an ad will perform and builds a fresh, on-brand funnel around what's winning in your category — every concept scored for click-through before a penny of media moves.

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P&GAudiFerrariMothercareMcDonald's
78%
CTR-prediction accuracy
3×
The human baseline
Before
A penny is spent
Runs on SOMONITOR

Every ad is scored against SOMONITOR, SOMIN's real-time category engine — so the model judges your creative against what is actually winning in your category right now, not just what is in your account.

How it works

From a live campaign to a fresh, scored funnel.

It runs a few days into a live campaign — enough delivery data to read what's working, before fatigue sets in.

01
Read the live campaign

It reads which ads are actually winning for your goal — awareness, traffic, leads, and sales each change what "good" means — and flags what's fatiguing or too alike.

02
Decode the winners

It works out the concept behind the winning ads, and where the category's paid whitespace sits, from SOMONITOR.

03
Generate a fresh funnel

It builds a new set of on-brand ads across the funnel — top, middle, and bottom — in that open space.

04
Score before spend

Every new ad is scored for likely click-through before a penny is spent, and the strongest are flagged.

05
Push, paused

The top-scoring ads go into the same campaign — mirroring the winner's landing page, copy, and CTA — built paused until you approve the spend.

06
Approve the spend

Nothing activates without your sign-off. Predictions are shown as predictions, and the approval gate before spend is non-negotiable.

07
Learn from results

It compares each prediction against the real result and feeds that back — so the next round is sharper.

Watch it read what competitors sell and pay for

Decode · What are competitors selling, and paying for?/competitor-product-market-insights
Condensed replay of a real run: SOMIN agents in Claude on Grab Singapore data, shown live at Marketing Mondays on 12 Oct 2026. No sound.
Where the alternatives stop

Most tools optimise what you made. This decides what to make.

Where the alternatives stop

  • Smartly.io and Meta Advantage+ optimise the delivery of creative you already have.
  • AdCreative.ai spins variations on generic best practice.
  • Media testing burns budget finding out what works only after the spend.

What SOMIN does

  • Decides what to make, from what's winning in your category now.
  • Scores whether a concept will work before you spend, not after.
  • Clears the obvious losers so your buyer's judgment goes on the close calls.
  • Works cold or live — scores creative itself with no ad data yet, then re-scores from real performance.
Proof

A prediction model that's published, not asserted.

Creative scoring runs on SOMIN's in-house deep-learning models — trained on tens of thousands of labelled ads, peer-reviewed at ACM, and run end to end on live Meta accounts: diagnosed, generated, scored, and pushed.

Predicted click-through, before media moves — so the bottom tier never makes it past internal review, and the buyer's time goes on the calls that matter.
SoCraft creative-scoring model · ACM WSDM 2023
Accuracy
78%
CTR-prediction accuracy across customer benchmarks.
Baseline
3×
Roughly three times the human baseline.
Training
10k+
Labelled ads behind the scoring model.
Method
Peer-rev.
Published and citable at ACM WSDM 2023.
Who it's for

Built for the team that owns media efficiency.

If you lead it

Head of Performance / Agency MD

Cut throwaway test spend and walk into reviews with cleaner media numbers.

If you run it

The paid / performance lead

Clear the obvious losers before spend, and keep your judgment for the close calls.

If you depend on it

Creative, account & finance

Less wasted testing, stronger client results, and cleaner spend to report on.

Rated by users on G2 and Capterra

What performance teams say.

G2★★★★★★★★★★4.5Capterra★★★★★★★★★★5.0
★★★★★★★★★★
“Helps to come up with new marketing funnels differently for my multi-market brand…”
Iskander F.Chief Research Officer · Small businessValidated review on G2 · Jul 2026
★★★★★★★★★★
“…transform raw data into clear insights and market-ready creative directions…”
Katerina S.Director · Consumer goodsVerified review on Capterra (invited by SOMIN) · May 2026
★★★★★★★★★★
“It cuts down research time and gives creative a head start in conceptualisation.”
Mabel W.Executive Director · Small businessValidated review on G2 · Jul 2026

Short excerpts from validated reviews, quoted as written. Read every review in full on G2 and Capterra.

Peer-reviewed research

Built by seasoned marketers and an AI professor.

SOMIN's co-founder, Prof. Aleks Farseev, publishes research on audience profiling, personality-driven content and explainable AI for advertising at AAAI, ACM Multimedia, SIGIR, WSDM and The Web Conference. Those models run inside SOMIN, next to playbooks from marketers who work with brand and agency teams every day.

AAAIACM MMSIGIRWSDMWWWACM TOIS
ACM TOIS · 2025Fusing Predictive and Large Language Models for Actionable Recommendations in Creative MarketingPairing ad-performance prediction models with LLMs to turn creative scores into recommendations marketers can act onJournal article · read the paperACM MM · 2025SOMIN: An Explainable AI and LLM Platform for Real-Time, Data-Driven Digital Marketing StrategyThe SOMIN platform: a performance-prediction model plus an LLM that recommends marketing strategy in real timeIndustry demo · read the paperWWW · 2025SOEX: Explainable AI for Competitor Communications AnalyticsExplainable AI for analysing competitors' marketing communicationsCompanion paper · read the paper
Watch the talksIndustry expert talk · 2025Will AI Make Agencies Obsolete? Rethinking the Future of AdvertisingKeynote · 2025The Future of Generative AI in Marketing CommunicationsLecture · 2025INSEAD: How AI Cut Marketing Costs for a Beef Brand

All papers and talksGoogle Scholar profile

Questions

What performance teams ask first.

Can a model really beat my media buyer's instinct?
It doesn't sideline the buyer. It clears the obvious losers so their judgment goes on the close calls — and every score is shown as a prediction, closed with a real-results check once the ad runs.
Does it spend money without my approval?
No. The top-scoring ads are pushed into your campaign built paused, mirroring the winning ad's page, copy, and CTA. Nothing activates until you approve the spend.
How is this different from AdCreative.ai or Smartly.io?
Those optimise the delivery of, or spin variations on, creative you already have. SOMIN decides what to make from what's actually winning in your category, and scores whether it will work before you spend. See the full comparison with AdCreative.ai, Smartly.io & Meta Advantage+.
What if I have no paid data yet — a cold start?
It scores the creative itself against live category signal to decide what to run, then re-scores every time from the campaign's actual performance once ads go live.
What predicts the score?
SOMIN's in-house SoCraft models, trained on tens of thousands of labelled ads and published at ACM WSDM 2023 — 78% CTR-prediction accuracy, about 3× the human baseline.

Test your ads before you spend.

A 30-minute walkthrough on your category, your live campaigns, and where the paid whitespace sits.

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