KPI Media cuts pitch prep from one week to a two-day turnaround
KPI Media, a Singapore performance marketing agency, put SOMIN’s Brand Tracker, Perspective Studies, Expressions and SODA at the front of its pitch process, turning a week-long, three-person research effort into a two-day, one-person workflow, cutting prep cost 75% and closing a new $5,000/month retainer.
KPI Media, a Singapore performance marketing agency
KPI Media is a Singapore performance marketing agency serving regional and international brands across paid search, paid social and programmatic. It was live on SOMIN within three days and rates SOMIN 5/5 on vendor satisfaction.
A one-week, three-person pitch sprint ate billable capacity
In performance media, pitch costs come out of margin: every hour of manual research is unbilled.
- ✓ Each pitch took a week and three people.
- ✓ Research was rebuilt from scratch and duplicated each time.
- ✓ Faster prep would allow more, deeper pitches at lower cost.
- ✓ The front end had to shrink without thinning the deck’s strategy.
Four SOMIN modules behind KPI Media’s pitch process
Brand Tracker produces the category audit, Perspective Studies finds where the prospect’s competitors crowd and where an opening exists, and Expressions turns that opening into campaign concepts for the deck.
Three people’s parallel work became one person’s workflow, with the same strategic depth.
Brand Tracker
Category competitive audit on demand.
Perspective Studies
Shows where competitors crowd and where an opening exists.
Expressions
Turns the opening into campaign concepts for the deck.
SODA
SOMIN’s analytics assistant across the workflow.
Prep cost from $4,000 to $1,000 and a $5,000/month retainer
Prep time, cost and headcount all fell, so the agency can now run more pitches in the same window, each with a sharper category point of view.
At least one new client, worth $5,000/month in retainer revenue, came through the new process. KPI Media rates SOMIN’s team 5/5 on technical competency, project management, training and communication.
The GenAI solution SOMIN has provided helps us reduce time, manpower cost, and provides more detailed content and analysis in our pitches to clients. The solution is simply something we needed as a business to help propel our topline.
— KPI Media
Three takeaways from KPI Media’s faster pitch process
Pitch prep is a margin problem first: KPI Media measured the fix in cost (75% down) as much as in speed.
Faster research did not thin the strategy: one person on one SOMIN workflow kept the depth of three.
Faster, cheaper prep turned into revenue: freed capacity meant more pitches and a new $5,000/month retainer client.
KPI Media case study FAQ
What challenge did KPI Media face before SOMIN?
How did SOMIN change KPI Media’s pitch process?
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What SOMIN modules were used?
Is this typical of SOMIN agency clients?
SOMIN is a Singapore deep-tech platform that turns real-time competitor and audience intelligence into market-ready creative ideas, typically 13× faster than manual research. Clients include P&G, Audi, Ferrari, Gojek, Abbott, Citi, KFC, Nestlé and McDonald’s in 11+ markets; agency partners include Dentsu, OMG, GroupM, Havas and Publicis.
Built by seasoned marketers and an AI professor: the methods behind this study are peer-reviewed at AAAI, ACM Multimedia, SIGIR, WSDM and in ACM TOIS. See the research and talks.
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