Pulse
A weekly social performance report with editions, a timeline and SOMIN insight chains.
Make a Pulse for [brand] in my [workspace] workspace.
/marketing-mondays:somin-pulseFree plugin for Claude · Marketing Mondays
Take the agentic marketing team home.
The workflow from our Monday session, packed as one plugin for Claude. Eight skills listen to your market, decode competitors, find the whitespace, make on-brand creative and ship a content calendar, all from your own SOMIN data.
8Main skills
26Skills in all
5Steps, one loop
3 minTo install
Rated by users on G2 and Capterra
What MCP users say.
“I can run the whole strategy process in one conversation.”
“…a very strong customer success team, and the MCP server is very easy to use.”
“…very easy to generate intuitive, instructive reports on our social marketing campaigns…”
Short excerpts from validated reviews, quoted as written. Read every review in full on G2 and Capterra.
What's inside · one loop, five steps
Same four questions. Every answer from data.
Who are we talking to, what's bugging them, why does it happen, and what's the one line that says it? The plugin asks them every time, on your brand. Each step is a skill you can run on its own or chain into the next. Watch the real run from the session.
What happened in food delivery last month?/somin-landscape-report
The eight main skills
Ask in plain English, get a finished output.
Plus 18 helper skills the main ones call for you, from persona and tension discovery to whitespace analysis, content calendars and deck QA.
Audience and content analysis
Keywords, share of voice, audiences, pain points and the competitor content that performs best.
Using SOMIN, look at [workspace]: show what competitor content works.
/marketing-mondays:competitor-audience-content-analysisInsight Engine dashboard
Persona, tension, angle and story chains, each backed by real posts.
Build an Insight Engine dashboard for [brand]'s latest study.
/marketing-mondays:somin-insight-engine-dashboardLandscape report
One clickable landscape page: findings, brands, a recommendation and what to make.
Build a landscape breakdown for [brand] and its competitors for last month.
/marketing-mondays:somin-landscape-reportCompetitor product and market insights
A multi-market dashboard of competitors' offers, discounts and product launches.
Track what competitors launched in each of our markets this year.
/marketing-mondays:competitor-product-market-insightsContent diversity score
Scores how varied a brand's creative is, from 0 to 100, against its competitors.
How varied is [brand]'s creative compared with its competitors?
/marketing-mondays:content-diversity-scorerBrand deck
A strategy briefing deck: whitespace, trends, insights, calendar and creatives.
Build a SOMIN briefing deck for [brand] in [market].
/marketing-mondays:somin-brand-deckStrategy to Postly
From strategy to scored creatives in your Figma file, a calendar, Postly scheduling and PDFs.
Turn our SOMIN strategy into two weeks of posts and schedule them in Postly.
/marketing-mondays:somin-strategy-to-postlySet it up · about three minutes
Install the plugin in four steps.
One file brings everything: the 26 skills and the SOMIN connector they read your data through. You need Claude (the desktop app or claude.ai) and a SOMIN account; Figma and Postly are optional.
Sign in: SOMIN first, then Claude
Sign in at cloud.somin.ai with the account whose workspaces Claude should see, then open claude.ai or the Claude desktop app. Claude links to whichever SOMIN account is signed in when you click Connect, so SOMIN always comes first.
Upload the plugin
Open Customize › Plugins, click Add › Upload plugin and choose marketing-mondays.plugin from your downloads. It appears under your plugins, switched on. The plugin already holds all 26 skills.
Connect SOMIN from the plugin's page
Open Marketing Mondays in Customize › Plugins and select its Connectors tab. If SOMIN shows "Not added", click Add, then Connect; if it shows "Not connected", click Connect. On a Team or Enterprise plan, ask your Claude Owner to add the SOMIN connector, then connect it with your own account.
No Connectors tab? Add SOMIN as a custom connector instead, in Customize › Connectors › Add custom connector:
Name: SOMINServer URL: https://cloud.somin.ai/_mcpKeep the underscore (/_mcp, not /mcp), and use this route instead of the plugin's Connectors tab, not as well.
Check it works, then run your first deck
Ask Claude which SOMIN workspaces it can see. A list of workspace names within a few seconds means you are connected. Then try the full workflow:
I have SOMIN MCP connected. Give me a list of workspaces that I can work with, once I choose, give me a list of brands available in my workspace, once I choose the brand, then build a 12-month strategy deck for the one I pick. Use /somin-brand-deck for the full analysis and /somin-brand-guideline for SOMIN styling. Start with /scope-elicitation.You can also type / in the message box: the menu lists every skill with the plugin it came from.
Questions
What people ask before they install.
What do I need to use the Marketing Mondays plugin?
Claude (claude.ai or the Claude desktop app) on a plan that lets you add plugins, and a SOMIN account. Figma and Postly are optional and only needed for the make and ship steps.
Is the plugin free?
Yes. The plugin is free to download. Its skills read your data through SOMIN, so they need a SOMIN account to work on your own brand and competitors. Request SOMIN access.
Does it work in Claude Code?
Yes. A plugin added in the Claude app syncs to Claude Code signed in to the same account (run /reload-plugins), or run claude --plugin-dir ./marketing-mondays.zip for one session. Then run /mcp, pick SOMIN and sign in. Skills appear as /marketing-mondays:<skill>.
Where does the data come from?
From your SOMIN workspaces: the competitor posts, ads, studies and audience insights SOMIN already tracks for you. Every number in the outputs traces back to a SOMIN post, study or ID.
What is Marketing Mondays?
A Singapore community of marketers that decodes one real market signal every Monday. SOMIN is its technology partner. The plugin packs the workflow shown live at the session The 2027 marketing team: smaller, faster, or obsolete? on 12 October 2026.
Peer-reviewed research
Marketing Mondays, backed by peer-reviewed research.
SOMIN's co-founder, Prof. Aleks Farseev, publishes research on audience profiling, personality-driven content and explainable AI for advertising at AAAI, ACM Multimedia, SIGIR, WSDM and The Web Conference. Those models run inside SOMIN, next to playbooks from marketers who work with brand and agency teams every day.
ACM MM · 2025SOMIN: An Explainable AI and LLM Platform for Real-Time, Data-Driven Digital Marketing StrategyThe SOMIN platform: a performance-prediction model plus an LLM that recommends marketing strategy in real timeIndustry demo · read the paperSIGIR · 2026SOMIN: Agentic AI for Automating Professional Visibility and Countering Content HomogenizationRetrieval-augmented agentic AI that helps professionals write distinctive LinkedIn content, including automated publishingPaper · read the paperWWW · 2025SOEX: Explainable AI for Competitor Communications AnalyticsExplainable AI for analysing competitors' marketing communicationsCompanion paper · read the paper
Watch the talksIndustry expert talk · 2025Will AI Make Agencies Obsolete? Rethinking the Future of AdvertisingKeynote · 2025The Future of Generative AI in Marketing CommunicationsLecture · 2025INSEAD: How AI Cut Marketing Costs for a Beef BrandPitch · 2026From 6 Weeks to 13 Minutes: Pitching SOMIN AI at ATxSG 2026
Download the plugin. Kick-start.
Free, today's eight skills, on your own SOMIN data. Prefer a guided setup? Book 30 minutes with the team.