About SOMIN
About SOMIN: AI marketing intelligence built in Singapore
SOMIN is an AI marketing-intelligence company. Its SOMONITOR platform turns verified listening data on competitor ads, posts and creators into insights, briefs, pre-scored campaign concepts and on-brand content ideas for agencies, brands and creator programs across 11+ markets in APAC, MENA and Europe.
What SOMIN does
Verified category data in, defensible ideas out
SOMIN listens to a category (every competitor ad, post and creator on Meta, Google, TikTok, LinkedIn and YouTube) and its AI agents follow a fixed research process to turn that verified data into insights, briefs, pre-scored campaign concepts and on-brand content ideas, each traced to its source. A typical brief becomes scored ideas in about 13 minutes.
Agencies use SOMIN to pitch, report and plan strategy, brands use it to watch competitors and brief their teams, and creator programs use it to choose creators and brief them to sell. Six AI agents run the work, and the free Marketing Mondays plugin brings them into Claude.
Key facts
- Company
- SOMIN (Somin Pte. Ltd.)
- Headquarters
- Singapore
- Founders
- Prof. Aleks Farseev (CEO) and Kirill Lepikhin (CTO)
- Platform
- SOMIN, with the SOMONITOR intelligence engine
- Markets
- Singapore, Malaysia, Indonesia, Philippines, Vietnam, India, United Arab Emirates, Saudi Arabia, United Kingdom, Germany and Spain
- Contact
- ask@somin.ai
Who builds SOMIN
Seasoned marketers and an AI professor
Prof. Aleks Farseev is the co-founder and CEO of SOMIN, a research professor in digital-marketing AI, a Forbes Technology Council columnist, and co-author of 30+ peer-reviewed papers at ACM venues including Multimedia, WSDM and The Web Conference. Next to the research team, SOMIN's marketers turn those models into the playbooks brand and agency teams run every week. Read the research or our vision.
Recognition
Awards, programmes and partners
Find SOMIN elsewhere
Profiles and reviews
FAQ
About SOMIN FAQ
What is SOMIN?
SOMIN is an AI marketing-intelligence company. Its SOMONITOR platform turns verified listening data on competitor ads, posts and creators into insights, briefs, pre-scored campaign concepts and on-brand content ideas for agencies, brands and creator programs across 11+ markets in APAC, MENA and Europe.
Who founded SOMIN?
SOMIN was co-founded by Prof. Aleks Farseev, its CEO and a research professor in digital-marketing AI, and Kirill Lepikhin, its CTO.
Where is SOMIN based?
SOMIN (Somin Pte. Ltd.) is based in Singapore and works with brand, agency and creator teams across 11+ markets in APAC, MENA and Europe.
Is SOMIN the same as SOMONITOR?
SOMONITOR is the name of the intelligence engine inside the SOMIN platform (it is also how SOMIN is listed under the IMDA SMEs Go Digital programme). SOMIN is the company and the product.
How much does SOMIN cost?
Self-serve plans start at US$529 a month, with 10% off for annual billing; enterprise plans are custom. See the pricing page for every plan.
How do I contact SOMIN?
Book a call with the team through the website, request trial access, or email ask@somin.ai.
See what SOMIN finds in your category
A 30-minute walkthrough on your brand, your competitors and the work on your desk this week.