A daily, on-brand presence that runs itself.
SOMIN finds what's landing in your category, writes it in your voice, generates the image, and publishes across every channel — fully autonomous, or with a sign-off checkpoint you control.
Every post starts from SOMONITOR — what is actually resonating in your category today — so the account posts into the conversation, not past it.
The whole loop — find, write, image, publish.
Not a scheduler you feed. A manager that watches the category and shows up daily, in your voice.
Watch what's landing
It watches what's landing in your category and breaks it into angles, tensions, and themes worth posting into.
Write in your voice
For each post it draws on thousands of category strategies to build a fresh angle, writes it in the account's own voice, and generates a brand-aligned image.
Compile and publish
It builds the calendar, schedules, and publishes across every channel — not one platform, all of them.
Autonomous or gated
The loop runs on its own, or pauses for a human sign-off checkpoint before anything goes live. You choose the level of control.
Watch on-brand creative land in the brand's own Figma file
A scheduler publishes what you give it. This makes it.
Where the alternatives stop
- Buffer, Later, and Sprout schedule and draft from your inputs.
- Lately and Jasper spin generic copy from a prompt.
- A human manager can't watch the category and post daily across every channel at once.
What SOMIN does
- Runs the whole loop — find, write in your voice, image, publish.
- Starts every post from what's actually landing in your category.
- Posts across every channel, daily, on brand.
- Runs autonomously or waits for your sign-off — your call.
It already runs SOMIN's own LinkedIn.
This isn't a demo. The Social Media Manager runs SOMIN's own channel — and the grounding model behind it retrieves category content more accurately than general-purpose LLMs in a peer-reviewed evaluation, so posts land in the conversation rather than paraphrasing the internet.
The account posts into what's happening in the category today — grounded, in-voice, every channel — while a person keeps the gate whenever they want it.
Built for the team that owns the feed.
Head of Social / Content
Keep an always-on presence with a lean team — or as the CMO carrying it.
The social media manager
Off the daily grind, with editorial control kept at the gate.
Brand & leadership
A consistent voice, and presence that doesn't need more headcount.
Rated by users on G2 and Capterra
What social teams say.
“…transform raw data into clear insights and market-ready creative directions…”
“…helps the creative team to ideate newer campaign assets that they haven't considered.”
“It helps me come up with new content ideas…”
Short excerpts from validated reviews, quoted as written. Read every review in full on G2 and Capterra.
Peer-reviewed research
Built by seasoned marketers and an AI professor.
SOMIN's co-founder, Prof. Aleks Farseev, publishes research on audience profiling, personality-driven content and explainable AI for advertising at AAAI, ACM Multimedia, SIGIR, WSDM and The Web Conference. Those models run inside SOMIN, next to playbooks from marketers who work with brand and agency teams every day.
What social teams ask first.
Will it post off-brand?
How is this different from Buffer or Hootsuite?
Does it just rewrite trending posts?
Which channels does it publish to?
Can I run it fully autonomously?
Show up daily, on brand, on every channel.
A 30-minute walkthrough — then we run a week of posts on your category, in your voice.