Author · Data Analyst
Joy Yu-Yi Chu
Data Analyst, SOMIN · 4 articles on the SOMIN blog
About Joy
Joy Yu-Yi Chu is Data Analyst at SOMIN, the Singapore AI marketing-intelligence company. Joy writes on the SOMIN blog about social media marketing, social listening, insights.
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Articles by Joy Yu-Yi Chu
4 articles
Social media algorithm changes 2026: what still drives organic reach
Social media algorithm changes in 2026 reward original posts that hold attention and stay on one topic. What Meta, Threads, TikTok and LinkedIn changed and why.
Share of voice by market: reading one category four ways
Share of voice by market means measuring each brand's share inside one market at a time. How to read it, with worked examples from Coca-Cola and Defender.
Middle East travel marketing: personalising by market, from KSA to Kuwait
Middle East travel marketing works best per market: SOMIN read 16,235 posts and found luxury under-served in KSA, families open in Kuwait and thrift in the UAE.
Competitor ad analysis by market: finding whitespace in each country
Competitor ad analysis by market: pull local rivals' ads from ads libraries, label and cluster them, and call whitespace only where the audience signal is real.