Author · Co-Founder and CTO
Kirill Lepikhin
Co-Founder and CTO, SOMIN · 8 articles on the SOMIN blog
About Kirill
Kirill Lepikhin is Co-Founder and CTO at SOMIN, the Singapore AI marketing-intelligence company. Kirill writes on the SOMIN blog about ai agents, social media marketing, artificial intelligence.
Profiles
Articles by Kirill Lepikhin
8 articles
What can an AI social media manager agent run for you, and what should stay human?
An AI social media manager agent can plan, draft, schedule and report. Replies, claims and crises need a person. A task-by-task split and a sign-off checklist.
What are the big APAC shopping seasons in 2027, from 9.9 to 12.12?
The big APAC sale dates in 2027: 6.18 on 18 June, 9.9, 10.10, 11.11, 12.12 and Black Friday on 26 November, with the markets and platforms for each.
GRIN vs Aspire vs CreatorIQ: how do you choose an influencer marketing platform in 2027?
How to choose between GRIN, Aspire and CreatorIQ: a six-question framework, then what each vendor says it does on its own site. Check current plans for pricing.
Share of voice vs share of market: what does excess share of voice tell you?
Share of voice is your share of category attention or spend; share of market is your share of sales. The gap between them, ESOV, is a growth signal.
What is SOMIN Influencer GMV, and how do creator briefs lift affiliate sales?
SOMIN Influencer GMV gives each creator an ownable territory and an auto-built brief in their own voice, tuned to grow affiliate sales (GMV), not likes.
How to connect Claude to marketing data with MCP: a guide for agencies
To connect Claude to marketing data, add an MCP server as a connector, sign in with scoped access and expose only what each job needs. A guide for agencies.
Generative engine optimisation: how brands get cited by AI answer engines
Generative engine optimisation gets brands cited by AI answer engines: answer questions early, make the entity clear, cite sources and publish original data.
Context engineering for marketing: why the same prompt writes the same ad
Context engineering for marketing explains why the same prompt writes the same ad, and what to give AI: competitor ads, tensions, brand assets and results.