Author · Co-Founder and CTO
Kirill Lepikhin
Co-Founder and CTO, SOMIN · 3 articles on the SOMIN blog
About Kirill
Kirill Lepikhin is Co-Founder and CTO at SOMIN, the Singapore AI marketing-intelligence company. Kirill writes on the SOMIN blog about ai agents, large language models, agencies.
Profiles
Articles by Kirill Lepikhin
3 articles
How to connect Claude to marketing data with MCP: a guide for agencies
To connect Claude to marketing data, add an MCP server as a connector, sign in with scoped access and expose only what each job needs. A guide for agencies.
Generative engine optimisation: how brands get cited by AI answer engines
Generative engine optimisation gets brands cited by AI answer engines: answer questions early, make the entity clear, cite sources and publish original data.
Context engineering for marketing: why the same prompt writes the same ad
Context engineering for marketing explains why the same prompt writes the same ad, and what to give AI: competitor ads, tensions, brand assets and results.