SOMIN (SoMin.ai), the AI marketing-intelligence company run by Somin Pte. Ltd. in Singapore, sells four self-serve plans at list prices of US$529 a month (SOMIN LIGHT), US$1,740 (SOMIN PRO), US$1,790 (SOMIN AGENCY LIGHT) and US$5,290 (SOMIN AGENCY PRO). SOMIN ENTERPRISE is priced on request. Prices exclude taxes and were last checked in July 2026.
Key takeaways
- Four plans have a published monthly list price in US dollars: two for brands and two for agencies.
- Annual billing carries a 10% discount on the plan base; two-year and three-year terms (16% and 22%) go through sales.
- Every seat is one named user with dashboard access and the agentic MCP connector, and each seat has a call quota.
- The Pro tiers add TikTok, LinkedIn and Telegram monitoring, video analysis, ideation, scoring and data export.
- Nothing bills past your plan: quotas pause and resume, and SOMIN lists no overage fees.
What are SOMIN's plans and prices?
SOMIN has four priced plans and one custom tier. The figures below are monthly list prices in US dollars, taken from SOMIN's pricing data as of July 2026. Check the live SOMIN pricing page for current numbers before you buy.
| Plan | Built for | List price (USD / month) | Seats included | Brands monitored | Handle swaps / month |
|---|---|---|---|---|---|
| SOMIN LIGHT | Brands | 529 | 1 Analyst seat | 8 | 8 |
| SOMIN PRO | Brands | 1,740 | 1 Specialist seat | 12 | 15 |
| SOMIN AGENCY LIGHT | Agencies | 1,790 | 3 Analyst seats | 30 | 15 |
| SOMIN AGENCY PRO | Agencies | 5,290 | 3 Specialist seats | 70 | 25 |
| SOMIN ENTERPRISE | Multi-market teams | Custom | Custom mix | Handle pools, 100+ | Unlimited (fair use) |
The plan taglines on the pricing page are "Core channels, one desk" for LIGHT, "All ten channels, in depth" for PRO, "Your whole client roster" for AGENCY LIGHT and "Depth at scale, plus API" for AGENCY PRO.
How do the billing terms and discounts work?
You can pay monthly or annually at checkout. Annual billing is shown as a 10% saving on the plan base, and the pricing page makes it the default view.
- Monthly: no discount, billed each month.
- Annual: 10% off the plan base, billed annually.
- Two years: 16% off, arranged through sales.
- Three years: 22% off, arranged through sales.
The pricing data says term discounts apply to the plan base only, not to add-on seats or handle blocks. Prices exclude applicable taxes. Fees are billed in advance for the chosen period, and the subscription renews automatically unless you switch off auto-renewal.
What is a seat, and what does a seat cost?
A SOMIN seat is one named user with full dashboard access and the agentic MCP connector. There are no dashboard-only seats. Each seat is a call quota, so the seat type sets how much work one person can run.
- Analyst seat: 50 calls per rolling 5-hour window and 150 a week.
- Specialist seat: 120 calls per rolling 5-hour window and 400 a week.
Weekly ceilings reset on Monday at 00:00 UTC, with no rollover. If a seat reaches its window cap in the middle of a build, it pauses and then resumes on its own. Seats can be reassigned monthly but never shared.
You can add seats up to a cap for each plan: 2 on LIGHT, 4 on PRO, 5 on AGENCY LIGHT and 7 on AGENCY PRO. An extra Analyst seat costs US$300 a month and an extra Specialist seat US$600 a month. Beyond the cap, you upgrade or talk to sales.
How many brands can I monitor?
The plan sets the number of active brand handles under continuous crawl: 8 on LIGHT, 12 on PRO, 30 on AGENCY LIGHT and 70 on AGENCY PRO. You can expand in blocks of 10 handles.
- A block costs US$190 a month on the Light plans and US$390 a month on the Pro plans.
- Brand plans can add up to 2 blocks. Agency plans can add up to 3.
- Larger portfolios move up a tier or to SOMIN ENTERPRISE.
A handle swap re-points a handle to a new brand and starts a fresh 12-month deep crawl. Re-pointing to a brand that is already crawled is instant and not metered, subject to fair use.
What is included in the Light and Pro tiers?
The Light plans cover the core channels and research tools. The Pro plans add more channels and the creative and data features. SOMIN LIGHT and SOMIN AGENCY LIGHT share one feature set, and SOMIN PRO and SOMIN AGENCY PRO share another. The one difference at the top is the Data API.
Included on all four plans
- Facebook and Instagram organic monitoring.
- Meta Ads Library and Google Ads Transparency Center monitoring.
- Perspective Studies, SOMIN's persona, tension, proposition and brand-personality research engine.
- SODA Demand Analysis, Brand Tracker, Content Notifications and the Content Library.
Added on PRO and AGENCY PRO
- TikTok, LinkedIn and Telegram organic monitoring, plus the LinkedIn Ads Library.
- Custom Categories and Video Content Analysis.
- SOINSPIRE Ideation and Visual Content Expressions.
- Owned Content Scoring, which predicts clickability for your own drafts before they ship.
- Data Export in CSV and XLSX.
The Data API is included on SOMIN AGENCY PRO and at scale on SOMIN ENTERPRISE. It allows 100 requests a minute, with keys scoped to your account and metering separate from seats.
Are there overage fees?
No. SOMIN's pricing page states that nothing bills past your plan. Quotas pause and auto-resume, and there are no metered or volume fees. If you reach a window cap, the seat waits for the next window. If you reach a weekly ceiling, it resets on Monday.
What does SOMIN ENTERPRISE cost?
SOMIN ENTERPRISE has no list price. It is for multi-market private offers and handle pools of 100 or more. The pricing page also offers a custom private offer, including through existing Google Cloud billing. SOMONITOR's advanced communication-intelligence studies are delivered as custom engagements with a tailored quote. Contact SOMIN sales for either.
How do I choose a plan?
Start from your job, then count brands and people. This is a simple way to read the table.
- If you run one brand's competitor watch on Facebook, Instagram, Meta and Google ads, start with SOMIN LIGHT.
- If you need TikTok, LinkedIn or video analysis, or you want to score drafts and export data, look at SOMIN PRO.
- If you serve many clients, compare the agency plans. See SOMIN for agencies for the use cases.
- If you need an API or more than 70 brands, look at AGENCY PRO or ENTERPRISE.
Brand teams can read SOMIN for brands. To see how SOMIN's agents work before you pick, read SOMIN AI agents. For a way to judge the return on any AI tool, see how to measure AI ROI in agencies.
FAQ
How much does SOMIN cost per month?
The list prices are US$529 for SOMIN LIGHT, US$1,740 for SOMIN PRO, US$1,790 for SOMIN AGENCY LIGHT and US$5,290 for SOMIN AGENCY PRO. SOMIN ENTERPRISE is a custom quote. Prices exclude taxes and were last checked in July 2026.
Is there a discount for paying annually?
Yes. The pricing page shows a 10% saving on the plan base for annual billing. Two-year and three-year terms (16% and 22%) are arranged through sales.
Does SOMIN charge overage fees?
No. Quotas pause and then resume, and SOMIN states that nothing bills past your plan.
Can I add seats or brands to a plan?
Yes, up to a cap. Extra Analyst seats cost US$300 a month and Specialist seats US$600 a month. Blocks of 10 brand handles cost US$190 a month on Light plans and US$390 on Pro plans.
Is there a free trial?
This article does not cover trials, because the pricing data does not describe one. You can ask via Try SOMIN, or check the pricing page.
Can I cancel my SOMIN subscription?
Yes. According to SOMIN's plan policy, you cancel by switching off auto-renewal. You can also upgrade or downgrade your plan, and add seats and handle blocks mid-cycle.
Sources
All figures come from SOMIN's own pricing data as of July 2026, shown on the SOMIN pricing page. Company details come from the About SOMIN page.
