EN
For brand & creator marketing teams

Turn your creator roster
into a growth engine.

SOMIN decodes competitors and your creators, finds open white space and auto-builds micro-briefs in each creator's voice that turn affiliates into sellers.

Book a creator demo Talk to sales
SOMIN · Creator GMV EngineLIVE
SOMIN platform walkthrough — GMV extraction, audience network, whitespace scoring and the auto-built creator brief
Live platform · real roster, data anonymized
Days→ min
Per-creator brief, built automatically
2.4×
Higher GMV when a creator owns her lane
6lanes
From one roster, zero overlap
Trusted by brand & creator teams across
11+ markets in APAC, MENA & Europe
P&G Audi Nestlé Abbott Gojek KFC Mothercare McDonald's
The GMV growth equation
Campaign GMV=Active Creator-Sellers×GMV per Seller
SOMIN grows both terms.
The creator-team reality

Activating creators is easy. Getting them to sell isn't.

The gap is intelligence and scale, not creativity: briefed by hand, most creators never sell.

01

Rosters scale faster than results

1,047 creators on the roster → 18 activated (1.7%) → 6 ever selling (0.6%).

02

Briefed one by one, on last year's data

40+ hours a cycle of manual briefing; two-thirds of briefed creators convert zero.

03

No view of the white space

Every creator pushes the same claim; nobody sees the lane each could own.

From roster to revenue

Three moves, run for every creator.

Per creator: an ownable territory, a framed brief and GMV-lifting changes.

01
Map

Brand Tracker · Perspective Studies

Own a territory.

Each creator mapped against look-alikes to find white space they can credibly claim.

  • Posts decoded by proposition, persona and tone
  • Roster share of voice: crowded vs. open
  • The lane the category leaves unclaimed
02
Build

Expressions

Auto-build the brief.

A micro-brief and in-style concepts for one product, in the creator's voice.

  • Concepts traced to a documented gap
  • Anchored to a product and creator tension
  • Aligned with Meta & Google ad-diversity requirements
03
Grow

Ad Scoring · Recommendations

Grow the GMV.

Creative scored before spend, plus per-creator cadence, content-mix and personality changes.

  • Predicted clickability with a confidence interval
  • Per-creator coaching from real benchmarks
  • Bottom tier cut in review, not in-market

Watch it find who wins attention

Decode · Who's winning attention, and how?/competitor-audience-content-analysis
Condensed replay of a real run: SOMIN agents in Claude on Grab Singapore data, shown live at Marketing Mondays on 12 Oct 2026. No sound.
Proven impact

The numbers creator teams live by.

40hrs
Per roster cycle, reclaimed
The whole roster briefed from data, not by hand.
75%
Lower briefing cost
Same on-brand quality, fraction of the agency hours.
+135%
Estimated GMV growth
Resonance briefs vs. a standard benchmark.
Case study · Beauty × TikTok Shop

How a top-3 global beauty brand turned its creators into a GMV engine.

SOMIN ranked the affiliate creators by real TikTok Shop GMV, mapped ownable territories and auto-built micro-briefs for the glass-skin launch.

The top seller out-earned the runner-up 2.4× by owning skin-results content; SOMIN mapped the lane to lift her skin-results audience share from 28% to 40%, with every concept pre-scored.
Top-3 global beauty brand · Creator-affiliate program · TikTok Shop
Brand, handles & GMV anonymized — under NDA
Cohort ranked
1,047→6
Real sellers re-briefed.
Territories
6
Zero overlap.
Whitespace
31%
Of the top seller's audience, in an unclaimed makeup lane.
Audience share
28→40%
Skin-results share targeted.
Inside the engine

Six creators. Six territories. No two the same.

Distinct white space per creator, so the roster stops competing with itself.

Creator A · Top sellerReady to own

Glass skin without the price tag

Affordable efficacy: salon results, every day.

9 hero-product ordersGMV · NDA
Creator BEmerging

Salon results at home

Premium finish at home, toward an ownable claim.

Building shareGMV · NDA
Creator CDifferentiate

Verified beauty, wear-test standard

Proof-led credibility in a crowded category.

Contested laneGMV · NDA
Creator DReady to own

Stressed skin vs Sunday skin

A relatable before/after of real-week skin.

Open territoryGMV · NDA
Creator EReady to own

Sensitive-skin glass skin

Gentle-formula reassurance for an underserved audience.

Open territoryGMV · NDA
Creator FReady to own

Trusted ritual against trends

A steady ritual against fleeting trends.

Open territoryGMV · NDA
For every creator program

One engine. Every creator motion.

Owned roster or affiliate program: SOMIN works where activation and GMV are decided.

For brand & social teams

On-brand briefs, at roster scale.

Every creator on-brand, without briefing each by hand.

  • A distinct, ownable territory per creator
  • In-style concepts per product and tension
  • On-brand at scale, traceable to data
  • Aligned with Meta & Google ad-diversity natively
For commerce & affiliate teams

Turn the roster into sellers.

Turn activation into revenue, not dormant sign-ups.

  • Creators ranked by real TikTok Shop & affiliate GMV
  • The lane that lifts each creator's revenue
  • Behavioural coaching from real benchmarks
  • Creative validated before media commits
"Creative is the most important lever for performance in the modern advertising ecosystem. To reach diverse audiences, brands must shift from granular manual targeting to creative differentiation — letting machine learning find the right customer through the right visual message."
— Meta for Business
Beyond human-in-the-loop

SOMIN is agentic AI-ready.

After typically 60–90 days of signal, SOMIN can run parts of the workflow autonomously as Strategy Agent via MCP.

Orchestrated through Claude Agent SDK Manus Zapier Agents

Rated by users on G2 and Capterra

What creator and agency teams say.

G2★★★★★★★★★★4.5Capterra★★★★★★★★★★5.0
★★★★★★★★★★
“It cuts down research time and gives creative a head start in conceptualisation.”
Mabel W.Executive Director · Small businessValidated review on G2 · Jul 2026
★★★★★★★★★★
“It helps me come up with new content ideas…”
Joy C.Marketing Manager · Small businessValidated review on G2 · Jul 2026
★★★★★★★★★★
“…it effectively functions as an extension of a research and marketing department…”
Katerina S.Director · Consumer goodsVerified review on Capterra (invited by SOMIN) · May 2026

Short excerpts from validated reviews, quoted as written. Read every review in full on G2 and Capterra.

Peer-reviewed research

Built by seasoned marketers and an AI professor.

SOMIN's co-founder, Prof. Aleks Farseev, publishes research on audience profiling, personality-driven content and explainable AI for advertising at AAAI, ACM Multimedia, SIGIR, WSDM and The Web Conference. Those models run inside SOMIN, next to playbooks from marketers who work with brand and agency teams every day.

AAAIACM MMSIGIRWSDMWWWACM TOIS
ACM MM · 2022Personality-Driven Social Multimedia Content RecommendationUsing inferred personality traits of an audience to recommend which social content to show themFull paper · read the paperSIGIR · 2026SOMIN: Agentic AI for Automating Professional Visibility and Countering Content HomogenizationRetrieval-augmented agentic AI that helps professionals write distinctive LinkedIn content, including automated publishingPaper · read the paperACM MM · 2025MindFuse: Towards GenAI Explainability in Marketing Strategy Co-CreationExplainable GenAI that combines creative CTR scoring with LLMs to co-create marketing strategy from real ad dataPaper · read the paper
Watch the talksIndustry expert talk · 2025Will AI Make Agencies Obsolete? Rethinking the Future of AdvertisingKeynote · 2025The Future of Generative AI in Marketing CommunicationsLecture · 2025INSEAD: How AI Cut Marketing Costs for a Beef Brand

All papers and talksGoogle Scholar profile

Common questions

"We already work with creators."

Most brands do. Is manual briefing costing you GMV?

We already use an influencer or affiliate platform.
Those platforms find and pay creators; SOMIN decides what each should say, whichever platform sources them.
Our creators know their audience better than a tool.
They do. SOMIN shows which lanes are open or saturated, so they focus on execution.
Can we hand SOMIN's briefs straight to creators?
Yes. Briefs are presentation-ready, in the creator's tone, covering territory, angle, concept and product.
How fast does the team adopt it?
Day one, with no methodology to learn: add creators and competitors, and the first territory map runs in minutes.
Which platforms and markets are covered?
11+ markets across APAC, MENA and Europe, with TikTok Shop, Meta, Google and YouTube creator and ad inventories; new markets onboard within two weeks.

Turn your creator roster into a GMV engine.

A 30-minute walkthrough, then an optional mapping of your roster sample against named competitors.

Book a creator demo Talk to sales
30 min · Live demo · No obligation
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