Author · SOMIN team
Da-Min You
SOMIN · 3 articles on the SOMIN blog
About Da-Min
Da-Min You is SOMIN team at SOMIN, the Singapore AI marketing-intelligence company. Da-Min writes on the SOMIN blog about performance advertising, digital advertising, social media marketing.
Articles by Da-Min You
3 articles
Performance Advertising
An Expert Guide to Social Media Advertising: Key Metrics and Strategies for Effective Optimization
The metrics that decide paid social on Meta and TikTok: CTR, landing pages, conversions, ad fatigue and attribution, and how to optimise each one.
Performance Advertising
Mastering the Fluctuations: Strategies for Stabilizing Ad Costs in the Current Market
Why ad results swing as Meta's algorithms shift audiences and bids, and practical strategies to stabilise costs: targeting balance and monitoring.
Performance Advertising
Mastering Ad Optimization in the Dynamic World of Digital Advertising: A Strategic Guide for Meta and TikTok Platforms
A structured guide to ad optimisation on Meta and TikTok: KPI reviews, weekly checks, budget allocation and the CTR and conversion metrics that matter.