Author · SOMIN team
Da-Min You
SOMIN · 8 articles on the SOMIN blog
About Da-Min
Da-Min You is SOMIN team at SOMIN, the Singapore AI marketing-intelligence company. Da-Min writes on the SOMIN blog about digital advertising, social media marketing, insights.
Articles by Da-Min You
8 articles
AIDA copy templates for email, landing pages and social posts, with a worked example
Fill-in AIDA copywriting templates for email, landing pages and social posts, plus a worked meal-subscription example and the exam answer explained.
When is Black Friday 2027, and how does it work in each market?
Black Friday 2027 is Friday 26 November, the day after US Thanksgiving. See how it works in the US, Europe, China, Southeast Asia and the Gulf, and how to plan.
What is the difference between running the SOMIN brand deck skill with and without the SOMIN MCP connector?
Without the SOMIN MCP connector, a brand deck skill has no ads or social data and the model cannot hold thousands of posts. See what changes with it.
What is SOMIN CRM, and how does it test an email before you send it?
SOMIN CRM generates thousands of category-derived email strategies, angles each message to the individual and promotes winners, with two human approval gates.
What is the SOMIN MCP server, and how do you use it with Claude, ChatGPT or Manus?
The SOMIN MCP server lets AI tools such as Claude, Manus and Codex read your SOMIN data. See what it is, the server URL and how to connect and test it.
Which social media advertising metrics matter, and how do you optimise them?
The social ad metrics that matter most are CTR, the click-to-landing-page-view ratio, conversion rate and CRM-based cost per conversion. How to read each one.
Why do ad costs fluctuate, and how can you stabilise them?
Ad costs swing because AI auctions keep re-estimating who will respond to each ad. Stabilise them by balancing reach with targeting and watching key metrics.
How do you optimise ads on Meta and TikTok? A step-by-step process
Optimise Meta and TikTok ads in layers: a three-day KPI check per ad set, fixes to costly ads, a weekly review, budget scenarios and secondary metrics like CTR.