Black Friday 2027 falls on Friday 26 November 2027. It is the day after US Thanksgiving, which is Thursday 25 November 2027. Cyber Monday follows on Monday 29 November. Outside the US the event works differently: China's biggest sale is Singles' Day on 11 November, the Gulf often calls it White Friday, and Southeast Asia leans on double-date sales.
Key takeaways
- The date is set by a rule: Black Friday is the day after Thanksgiving, and Thanksgiving 2027 is on 25 November.
- Many markets run a week or more of deals, not one day, so plan a window.
- In China and much of Southeast Asia, 11.11 comes first and Black Friday is the second peak.
- The Gulf has its own name, White Friday, and a four-day format.
- Check each market's own data before you copy a US plan.
What is the date of Black Friday 2027?
Black Friday 2027 is on Friday 26 November. The US Office of Personnel Management lists Thanksgiving Day 2027 as Thursday 25 November, and timeanddate describes Black Friday as the informal name for the day after Thanksgiving Day in the United States.
Cyber Monday is the Monday after Thanksgiving, so Monday 29 November 2027. In 2026 the same rule gives 27 November for Black Friday. Because the date moves, always work it out from Thanksgiving.
How does Black Friday work in each market?
It works as a single day in the US, a longer sales week in parts of Europe, and a rebranded or second-peak event elsewhere. The table summarises what the sources I opened say, and flags what they do not.
| Market | How it works | What to plan |
|---|---|---|
| United States | The day after Thanksgiving. Black Friday and Cyber Monday together brought in US$19.84 billion in the US in 2020, according to dLocal. | Lead with Thursday evening and Friday, then Cyber Monday. |
| United Kingdom | A 2019 Jungle Scout article says the UK, France and Germany had adopted Black Friday within the previous three to four years. | Treat it as established, but check current retailer behaviour. |
| Germany | The same article says Germany adopted it in 2018. Amazon's advertising guide names "Black Week" as a German November event. | Plan a week, not a day. |
| Brazil | The pages I opened list Brazil but give no local detail. | Not verified here; use local retailer data. |
| China | Singles' Day on 11 November is the major event. dLocal reports Alibaba and JD.com generated US$115 billion together in 2020. | Peak on 11.11, with Black Friday second. |
| Japan | Listed with a dedicated Amazon marketplace; no local detail in the pages I opened. | Not verified here. |
| Southeast Asia | Criteo's double-dates digest found most countries peaked on 11.11, with Vietnam and Indonesia peaking on 12.12. | Plan 9.9, 11.11 and 12.12 first, then Black Friday. |
| Gulf | Amazon Ads describes White Friday as a regional version that began in the UAE and Saudi Arabia, starting on the Friday after Thanksgiving and running four days. | Use White Friday in local copy, and plan four days. |
The Jungle Scout and dLocal pages are dated, so use them for the shape of each market, not for current sales figures.
Why is Black Friday different from Singles' Day?
Black Friday is tied to a US holiday, while Singles' Day is tied to a number: 11.11. That is why the first moves with the calendar and the second does not.
dLocal's article says Singles' Day started in 1993 with four friends and became a major event in China. In Southeast Asia, Shopee launched its 9.9 Super Shopping Day in 2016, according to the same source. Black Friday in these markets competes with a crowded run of double dates. See our APAC shopping season calendar for the full sequence.
What does Black Friday mean in Russian-speaking markets?
In Russian, the event is called Чёрная пятница. People search for it with phrases such as "чёрная пятница 2027" or "когда чёрная пятница", so a Russian-language page should state the date plainly: Friday 26 November 2027. I did not open a source on how Russian-speaking retailers run the event, so this article gives no market detail for it.
How should you plan the 2027 season?
Work backwards from 26 November and from 11 November. SOMIN's own rule of thumb is to start planning Black Friday 8 to 10 weeks ahead, which means September, and to go live the week before. That is a working rule, not an industry average.
- Fix your three anchor dates: 11 November, 26 November and 29 November.
- Decide per market which peak matters most, using last year's category data.
- Use the local name: Black Friday, White Friday, 11.11 or 12.12.
- Prepare a distinct message for each peak, so you are not repeating one discount.
- Re-check each market's local sale dates in the autumn, because platforms announce their own campaign windows.
For the full APAC and MENA list of 2026–2027 dates, use the APAC and MENA marketing calendar. For how to adapt content by country, read the APAC festive calendar guide, and for category competition, see competitor ad analysis by market.
FAQ
What date is Black Friday in 2027?
Friday 26 November 2027. It is the day after US Thanksgiving, which falls on Thursday 25 November 2027.
When is Cyber Monday 2027?
Monday 29 November 2027, the Monday after Thanksgiving.
Is Black Friday bigger than Singles' Day?
It depends on the market. In China, Singles' Day on 11 November is the major event, while in the US Black Friday leads. Compare with your own sales data.
What is White Friday?
White Friday is the Middle East's version of Black Friday. Amazon Ads says it began in the UAE and Saudi Arabia and typically runs four days from the Friday after Thanksgiving.
How do you say Black Friday in Russian?
Чёрная пятница. The date in 2027 is 26 November.
