Author · Business Development
Phil Lugovoi
Business Development, SOMIN · 5 articles on the SOMIN blog
About Phil
Phil Lugovoi is Business Development at SOMIN, the Singapore AI marketing-intelligence company. Phil writes on the SOMIN blog about localisation, social media marketing, insights.
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Articles by Phil Lugovoi
5 articles
APAC festive marketing calendar: localising content across markets
An APAC festive marketing calendar must be built market by market. Verified dates for 2026–27, build windows and lessons from Pepsi India and Tim Hortons.
Why AI adoption in agencies stalls, and how to fix it
AI adoption in agencies stalls on people, not technology: fear for roles, perfectionism, undervalued juniors and no time to learn. Five fixes that restart it.
Agency proprietary data: why category data beats a better prompt
Agency proprietary data is the category knowledge an agency owns and can query. Why it beats a better prompt, what to collect and what agency case numbers show.
How to measure AI ROI in agencies: hours, pitches and revenue
To measure AI ROI in agencies, track hours saved, pitch cost and revenue won from redeployed time against a baseline. KPIs and real agency case numbers.
Agency pitch competitor research: how to win new business with data
Agency pitch competitor research wins new business when it finds the opening rivals miss. How to build that read in days, with SAMY and KPI Media results.