Author · Business Development
Phil Lugovoi
Business Development, SOMIN · 10 articles on the SOMIN blog
About Phil
Phil Lugovoi is Business Development at SOMIN, the Singapore AI marketing-intelligence company. Phil writes on the SOMIN blog about digital advertising, localisation, insights.
Profiles
Articles by Phil Lugovoi
10 articles
What is the AIDA model (modelo AIDA)? Examples for Spain and Latin America
El modelo AIDA stands for atención, interés, deseo y acción. What it means and how to use it, with hypothetical examples for Spain and Latin America.
Biblioteca de Anúncios da Meta: how do you analyse competitors in Brazil?
The Biblioteca de Anúncios da Meta lets you see a rival's active ads in Brazil. Choose the country, search the Page, record each ad and tag it the same way.
What is SOMIN Reporting, and how does it produce always-current client reports?
SOMIN Reporting turns a client's connected social accounts into a live, self-serve report in named snapshots, with period comparison. Status: coming soon.
What is SOMIN Strategy, and how does it find whitespace in a category?
SOMIN Strategy is the SOMIN (SoMin.ai) agent that reads a category's live creative, maps whitespace, and builds a client-ready brief in a median of 13 minutes.
What are the alternatives to Talkwalker and Meltwater, and when does AI category intelligence fit better?
Looking for Talkwalker or Meltwater alternatives? Compare listening suites, budget tools and AI category intelligence, and see which job each one suits.
APAC festive marketing calendar: localising content across markets
An APAC festive marketing calendar must be built market by market. Verified dates for 2026–27, build windows and lessons from Pepsi India and Tim Hortons.
Why AI adoption in agencies stalls, and how to fix it
AI adoption in agencies stalls on people, not technology: fear for roles, perfectionism, undervalued juniors and no time to learn. Five fixes that restart it.
Agency proprietary data: why category data beats a better prompt
Agency proprietary data is the category knowledge an agency owns and can query. Why it beats a better prompt, what to collect and what agency case numbers show.
How to measure AI ROI in agencies: hours, pitches and revenue
To measure AI ROI in agencies, track hours saved, pitch cost and revenue won from redeployed time against a baseline. KPIs and real agency case numbers.
Agency pitch competitor research: how to win new business with data
Agency pitch competitor research wins new business when it finds the opening rivals miss. How to build that read in days, with KPI Media and Senoko Energy results.